Zindagi’s first original production ‘Shukriya’ ropes in Gunjan Utreja as host
~ The actor will anchor Zindagi’s first non – fiction property –
Zindagi, India’s No 1 Premium Channel, which has set new standards and created benchmarks for content in India will further raise the bar as they announces its original programming with its upcoming show, Shukriya. The channel has roped in television hearthrob Gunjan Utreja, the youngest and latest entrant into TV hosting, to host their first ever non-fiction show.
“Shukriya” is a beautiful, heart-warming non-fiction concept that is in sync with Zindagi’s brand ethos Jodey Dilon Ko wherein people are given the opportunity to say thank you to their special loved ones.
An elated Gunjan says, “Zindagi is a channel whose exceptional content is the most talked about in our industry and every actor wants to associate with it and work in its shows. I am thrilled to have got this opportunity be a part of a channel whose content is vastly different from other Hindi channels. Not only is the concept of Shukriya completely unique but it gives me an opportunity to witness very touching acts of kindness and there is no greater joy than bringing happiness to people’s lives.”
Besides a strong acting prowess, Gunjan is known for his witty sense of humour. Having hosted numerous Television & Awards shows across the globe in every possible genre, Gunjan has proved time and again that he is a complete entertainer with extraordinary talent that makes him the perfect choice to anchor the soon to be launched show ‘Shurkriya’.
India’s leading television, media and entertainment company, Zee Entertainment Enterprises Limited (ZEE), entertains over 700+ million viewers across 170 countries through its strong presence worldwide. ZEE launched Zindagi on 23 June 2014 as India’s No.1 Premium Channel and it is a reflection of ZEE’s corporate philosophy – ‘Vasudhaiva Kutumbakam’ meaning “The World Is My Family’. The first of its kind channel for the progressive Indian viewers, Zindagi brings superlative and handpicked content from across the world with an underlying theme that though people may be culturally different, celebrating different festivals and living across borders, but, the stories of our lives are universal and bind us together. Zindagi is defined by its brand proposition ‘Jodey Dilon Ko’ and the channel aims to showcase Real, Relatable, Friendly, Vibrant and Premium stories. It engages and interacts with its audiences through diverse shows written by award-winning novelists, literary stalwarts and many of its shows are adapted from famous novels and books. Zindagi is available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.