&TV is all set to unveil the global singing reality phenomenon The Voice
Get set to be wowed by a voice jisko palat ke dekhega India! Hindi General Entertainment Channel &TV is all set to air the Indian edition of the internationally acclaimed singing reality show ‘The Voice’. Owned by Talpa Media, the format is touted as one of the most successful and groundbreaking vocal competitions across the globe. With 60 local productions entertaining audiences in more than 180 countries and over 500 million viewers around the world, The Voice is now ready to find India’s most promising vocalists. Produced and adapted by Endemol, The Voice India is slated to air this June on &TV. The Voice India Promo
‘The Voice’ is the purest form of a singing reality show where the contestants are chosen through ‘blind auditions,’ only on the basis of their voice and not appearance. For an unprecedented show like this, the channel has roped the best in the industry as the mentors who not only have a distinct voice that sets them apart but also striking personalities – Himesh Reshammiya, Mika, Shaan and the gorgeous Sunidhi Chauhan.
Talking about the format, Mr. Rajesh Iyer, Business Head, &TV said, “We are excited to present viewers with The Voice, a show which is already a global sensation as one of our biggest non-fiction offerings. The show takes a unique route in its selection process and focuses on quality of talent which differentiates the format. For the first edition, we have a formidable panel of Coaches that includes country’s best musicians that will mentor new talent.”
Maarten Meijs, Talpa Global MD said “We are very pleased to be collaborating with &TV to bring The Voice to India. The format has proven to be such a global hit that we’re fully confident viewers in India will also sit up and take notice.”
With ‘The Voice India’ making its way on television, viewers will witness the biggest and the most contemporary singing reality show where the best in the business is looking out for the next best!
&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel will bring together people and ideologies thus fostering cohesive viewing within Indian households. &TV will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel will be available across all Cable and DTH platforms.