The Eureka Effect ! Tete-a-tete with Prahlad Kakar at IMT Ghaziabad

The Eureka Effect ! Tete-a-tete with Prahlad Kakar at IMT Ghaziabad

Delhi,  IMT Ghaziabad organised The Eureka Effect! Tete-a-tete with Prahlad Kakar, an interactive session on Ads, Brands and Creativity by the Ad-guru – at its campus on 21st November 2013.

The 2-hour long session provided valuable insights to the audience comprising students, faculty and members of the IMT family – into the world of advertising and branding.

The event was a part of IMT Ghaziabad’s constant focus on improvising management education amidst shifting dynamics of globalisation and increased competitiveness. The initiatives revolve around the pillars of Knowledge, Action and Self-belief. Consistently ranked amongst the top 10 management schools in India, the strong foundation has been laid by the distinguished faculty, committed students and competitive ‘learning environment’ that has resulted in this excellence.

Ad-guru Prahlad Kakar stressed on the importance of following our passion during the course of our professional lives, said: “Young managers begin planning for their lives when they start doing their MBA. What they forget is to ask that what is it in life that makes it worth living. Life is about the value that we create for ourselves.”

In the words of Dr. Bibek Banerjee, Director IMT Ghaziabad and academic mentor, IMT group, “Our portfolio programs includes high-impact, solutions-oriented courses that are designed (often in collaboration with industry) to provoke innovative thinking, actionable insights and an overarching focus on implementation”.

Prahlad is the founder of Genesis Film Productions and has an experience of over 3 decades in Film production, capturing the imaginations of millions of TV viewers with his Ad films for most of the prominent Ad films in the country and across the globe.

His memorable works include Pepsi’s “yehi hain right choice baby!” and Britannia’s “Ting Ting Ti Ting” campaigns.

The event was put together by IMT Ghaziabad’s Marketing Club, “Club MarkUp”. A student-run marketing enterprise, it aims to provide a platform for budding marketing managers at IMT to implement the theoretical constructs learnt in the classroom.

The Eureka Effect culminated in the launch of The Marketing World Cup, the flagship event of Club MarkUp. It is IMT’s annual inter B-School Marketing extravaganza, set to happen on the 23rd and 24th of November, 2013.

About IMT Group:

Institute of Management Technology is  a premier  business  school  with  its  main  campus in Ghaziabad,  Uttar  Pradesh,  India.  IMT  was  established  in  1980  by industrialist Mahendra Nath  and  has  since  been  constantly  ranked  as  one  of  the  Top-10  Business  Schools  in  India. It  boasts of  a  number  of  the  biggest  names  in  the  field  of  management  as  its  alumni  and  is  a leader  in  international  academic  partnerships  in  India. IMT’s  educational  programmes  are  well recognized  by All  India  Council  for  Technical  Education  (AICTE)  and  Ministry  of  Human  Resource Development, Government of India. IMT currently has a core faculty of more than seventy teachers. Apart  from  permanent  faculty,  the  school  invites  around  35  visiting  faculty  from  industry  and  other academic institutions.

IMT  has  four  campuses:  The  first  one  is  in Ghaziabad (established  in  1980);  a  second in Nagpur  (established  in  2004);  a  third  in Dubai  (established  in  2006),  and  a  fourth  campus in Hyderabad (established in 2011). While  IMT  Nagpur  has  been  conceptualized  as  a  centre  for corporate excellence  the IMT  Dubai campus is primarily for international education. The  school  has  been  rated  as  one  of the  Top-10 Business Schools  in India by  Careers360 Survey 2013.  It  was  ranked  7th  (Overall)  and  5th  in  Marketing  by  The Economic  Times listing  of  Best Business Schools of 2011 and 9th by the 2011 Edition of Business India’s Top Business Schools in India.