STAR Sports and KidZania collaborate to empower kids this summer!
Kids participate in an expert Panel Discussion on ‘Star Power’ to be telecast on Sunday May 25th across the STAR Sports network.
STAR Sports, India’s biggest sports network, and KidZania, the world’s leading edutainment brand have collaborated and co-created a unique platform for kids that will help nurture children’s self-confidence through exposure to a real-life TV show experience.
The Star India Studio activity at KidZania Mumbai simulates a working television production facility allowing kids to role-play and understand various nuances of television broadcast, providing them with a remarkable opportunity to truly understand how life is on the “other side of the TV screen” and showcase their abilities. This activity is in tandem with KidZania’s unique proposition of edutainment – learning through role-play and real-life experiences.
As a part of this initiative, kids visiting KidZania were encouraged to audition and 5 children were selected to be part of an expert Panel Discussion on the STAR Power special segment hosted by Manish Batavia. The show was recorded today at the Star India TV Studio establishment at KidZania Mumbai and is scheduled to air on Sunday 25th May 2014 in English on Star Sports 1 & STAR Sports HD1 and in Hindi on STAR Sports 3.
This innovative content package from STAR will see kids offer their fresh perspective on the most followed sport in India – cricket as well as provide a light and entertaining segment for viewers of the show ‘Star Power’.
“We, at STAR, are always on a look-out for innovative content opportunities to provide our viewers with sports broadcast experience like never before. To achieve this objective, we are delighted to have partnered with KidZania to create a special segment for kids on STAR Power.” Said Mr. Nitin Kukreja, Head of Sports Business, STAR India.
He further added “It will be refreshing to hear kids give their innocent perspective on the game of cricket for a change and hopefully this segment will inspire budding anchors to come forward and express themselves.”
Commenting on this partnership, KidZania India spokesperson Viraj Jit Singh, Chief Marketing Officer said “KidZania is all about, empowering, inspiring and educating children through real-life ROLE-PLAY experiences and we look at partnering brands that help bring realism and authenticity to our activities. This exceptional opportunity with Star has helped further build our promise of “real experiences”. It’s allowed kids to build self-confidence and encouraged creativity as they transferred their experiential learning from the activities at the Star TV Studio at KidZania to a real life TV Show.”
About Star India
STAR India has defined India’s broadcast media for over two decades and is today one of the country’s leading media and entertainment companies. It broadcasts 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Star Gold, Channel V, Star World, Star Movies, Star Utsav, Life OK, Movies OK and Star Plus, India’s No. 1 General Entertainment Channel.
STAR India has made quantum leaps in transforming sports in the India . STAR’s sports business has grown rapidly to six channel properties (STAR Sports 1, STAR Sports 2, STAR Sports 3, STAR Sports 4, STAR Sports HD1, and STAR Sports HD2), making it the leading sports network in the country. The network operates India’s first 24×7 Hindi sports channel – STAR Sports 3, with content, graphics and shows in Hindi – a giant step forward to dramatically increase the reach of sports in the country.
STAR India broadcasts over 5,000 hours of premium live sports & has launched new shows and formats to engage with passionate sports fans in a meaningful way. Starsports.com aims to boost viewer participation in flagship sporting events and foster a relationship with a growing set of consumers on the move. STAR Sports is now synonymous with the best of local and world sports in India and reflects the energy and spirit of the nation’s burgeoning youth.
Star India has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Jalsha Movies, Star Pravah, Asianet, Asianet Plus, Suvarna, Suvarna Plus and Vijay.
STAR India is a fully owned subsidiary of 21st Century Fox
KidZania is one of the fastest growing kid’s interactive entertainment brands in the world. It is an interactive kids’ city combining inspiration, fun and learning through realistic role-play for children 4-14. Kids independently explore a safe and contained 80,000 square foot kid-sized city with nearly 100 exciting careers that they can try out as they learn about the inner-workings of a city and the concept of managing money. Each ultra-realistic experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 16 locations in thirteen countries and rapidly growing globally, KidZania is one of the most inventive kid’s edutainment concepts in the world.
Overview – KidZania
Headquarters: Mexico City, Mexico
Founder: Xavier Lopez Ancona
Visitors: More than 35 million global visitors since opening in 1999
Global Footprint: There are currently 16 KidZania facilities located in 13 global markets with plans to add an additional 10 facilities over the next few years.
Open Facilities: Mexico City – Santa Fe, Mexico (1999), Monterrey, Mexico (2006), Tokyo, Japan (2006), Jakarta, Indonesia (2007), Osaka, Japan (2009), Lisbon, Portugal (2009), Dubai, United Emirates (2010), Seoul, South Korea (2010), Kuala Lumpur, Malaysia (2012), Mexico City – Cuicuilco, Mexico (2012), Santiago, Chile (2012) Bangkok, Thailand (2013), Kuwait City, Kuwait (2013), Mumbai, India (2013) and Cairo, Egypt (2013), Istanbul, Turkey (2014)
In Development: São Paulo-Brazil, Jeddah-Saudi Arabia, London-England, Moscow-Russia, Manila,-Philippines , Singapore-Singapore, Doha-Qatar, Busan- South Korea, Delhi NCR-India and the United States.