Sony Entertainm​ent Television launches a new fiction show- Byaah Hamari Bahoo Ka

Sony Entertainm​ent Television launches a new fiction show- Byaah Hamari Bahoo Ka

Sasural Ki Raunak hai… Phir Kyun?

~ Starting May 28, Monday-Friday at 8.00 pm 0n Sony Entertainment Television~

‘Pati ki pasand’, ‘Baa ki saheli’, ‘Saas ki laadli’, ‘Sasural

ki raunak’… Vaishnav parivar ki chaheti bahoo hai Rajni. Nothing seems amiss and

everything seems perfect but the pertinent question remains: Phir Kyun ho raha hai

Vaishnav parivar mein Byaah Hamari Bahoo Ka?

This interesting and never-seen-before story is that of a Gujarati Vaishnav family set

in present day Gujarat, in the quaint city of Baroda. All is well in the Vaishnav family.

What comes as a surprise then is: why is the Vaishnav family all set to get their Bahoo

Rajni, remarried. The usual been-there-done-that answers have all been put to rest

already. No! Rajni’s husband Krish is not suffering from any terminal disease, nor is

he having an extra marital affair, and yes it was a love marriage. So then the question

remains, Phir Kyun Ho Raha Byaah Hamari Bahoo Ka.

Ms. Sneha Rajani, Senior EVP and Business Head Sony Entertainment Television

said. , “Sony has been the pioneer in bringing the best of entertainment to the

viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-

affirmation of our endeavour. Byaah Hamari Bahoo Ka is a unique never seen before

heart warming love story with lots of twists and turns. I am sure this will excite and

appeal to the audiences across the Hindi heartland and further consolidate our fiction

line up between 8pm – 11 pm slots.”

Commenting on the new show, Virendra Shahaney, Head of Fiction, Sony

Entertainment Television said, “To start with I was super excited with the title

Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful

narration of the story, made the show simply irresistible. This unique love story told

by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the

viewers and keep them glued to the show.”

Speaking on the show, Mr. JD Majethia, CMD, Hats Off Productions said, “First ever

soap to complete 1000 episodes was “Ek Mahal Ho Sapno Ka” on Sony written by

Aatish Kapadia who has conceived “Byaah Hamari Bahoo Ka” and we wish to repeat

the magic once again! This is a very novel love story involving the entire Vaishnav

family. It has fresh content, characters and superlative performances! It’s a show

of “today” which will also attract the youth along with the family audiences!

Produced by Hatsoff Production and written by Aatish Kapadia, the show boasts of

a strong ensemble cast which includes Gaurav Khanna as Krish and Shrenu Parikh

as Rajni in the lead, ably supported by Benaf as Paulomi –Krish’s best friend and

confidante. Amongst others, noted actress Falguni Desai plays the adorable Baa, with

Pawan Chopra as Vrajlal, the Father in Law and Prathiksha Lonkar as Yahsoda the


So to get your ‘Phir Kyun’ answered tune in to Byaah Hamari Bahoo Ka on May 28,

2012 every Monday to Friday at 8:00 pm only on Sony Entertainment Television!!!