Sasural Ki Raunak hai… Phir Kyun?
~ Starting May 28, Monday-Friday at 8.00 pm 0n Sony Entertainment Television~
‘Pati ki pasand’, ‘Baa ki saheli’, ‘Saas ki laadli’, ‘Sasural
ki raunak’… Vaishnav parivar ki chaheti bahoo hai Rajni. Nothing seems amiss and
everything seems perfect but the pertinent question remains: Phir Kyun ho raha hai
Vaishnav parivar mein Byaah Hamari Bahoo Ka?
This interesting and never-seen-before story is that of a Gujarati Vaishnav family set
in present day Gujarat, in the quaint city of Baroda. All is well in the Vaishnav family.
What comes as a surprise then is: why is the Vaishnav family all set to get their Bahoo
Rajni, remarried. The usual been-there-done-that answers have all been put to rest
already. No! Rajni’s husband Krish is not suffering from any terminal disease, nor is
he having an extra marital affair, and yes it was a love marriage. So then the question
remains, Phir Kyun Ho Raha Byaah Hamari Bahoo Ka.
Ms. Sneha Rajani, Senior EVP and Business Head Sony Entertainment Television
said. , “Sony has been the pioneer in bringing the best of entertainment to the
viewers, Byaah Hamari Bahoo Ka, the latest offering from our channel is a re-
affirmation of our endeavour. Byaah Hamari Bahoo Ka is a unique never seen before
heart warming love story with lots of twists and turns. I am sure this will excite and
appeal to the audiences across the Hindi heartland and further consolidate our fiction
line up between 8pm – 11 pm slots.”
Commenting on the new show, Virendra Shahaney, Head of Fiction, Sony
Entertainment Television said, “To start with I was super excited with the title
Byaah Hamari Bahoo Ka, it was so intriguing. The title coupled with the powerful
narration of the story, made the show simply irresistible. This unique love story told
by the great team of JD Majethia and Aatish Kapadia, I am sure, will connect with the
viewers and keep them glued to the show.”
Speaking on the show, Mr. JD Majethia, CMD, Hats Off Productions said, “First ever
soap to complete 1000 episodes was “Ek Mahal Ho Sapno Ka” on Sony written by
Aatish Kapadia who has conceived “Byaah Hamari Bahoo Ka” and we wish to repeat
the magic once again! This is a very novel love story involving the entire Vaishnav
family. It has fresh content, characters and superlative performances! It’s a show
of “today” which will also attract the youth along with the family audiences!
Produced by Hatsoff Production and written by Aatish Kapadia, the show boasts of
a strong ensemble cast which includes Gaurav Khanna as Krish and Shrenu Parikh
as Rajni in the lead, ably supported by Benaf as Paulomi –Krish’s best friend and
confidante. Amongst others, noted actress Falguni Desai plays the adorable Baa, with
Pawan Chopra as Vrajlal, the Father in Law and Prathiksha Lonkar as Yahsoda the
So to get your ‘Phir Kyun’ answered tune in to Byaah Hamari Bahoo Ka on May 28,
2012 every Monday to Friday at 8:00 pm only on Sony Entertainment Television!!!