Raise Your Hand , Fight Global Child Malnutrition
Amway attempts to break the Guinness book record
New Delhi, With a mission to help people live better lives and achieve their potential, Amway unveiled a global campaign named “Raise your hand, fight global child Malnutrition”. Under this initiative, Amway Opportunity Foundation (AOF) launched “Power of Five” an advocacy program to build awareness on Child Malnutrition.
Amway distributors and employees and NGO partners at 105 locations came forward to provide colourful handprints to a global mural. For every colourful handprint Amway will donate US$1 summing up to a total of US $ 400,000 to CARE International towards the support of underprivileged children and by doing so, AOF attempts to break the 30,000 hand print Guiness World record
In a message from Amway India headquarters, Mr. William S. Pinckney, MD & CEO, Amway India stated, “Globally, Amway has always been in forefront when it comes to supporting noble causes. Our core values and legacy drives across 104 countries through our employees and distributors with an objective to make a meaningful difference in the lives of millions of people around the world. I am delighted to launch our global campaign to fight against child malnourishment on the occasion of our 16th anniversary celebrations here in India and yes this year also marks the 80th anniversary celebration for our flagship brand Nutrilite.”
Mr. Pinckney further added that “Idea is to sensitize people towards importance of Nutrition in those critical initial five years of child’s life. This collective effort is necessary to help children around the world live to see their 5th birthday and achieve their potential in life.”
According to the World Health Organization, 7 million children younger than 5 years old die each year from preventable causes and malnutrition is the underlying cause of 45 percent of these deaths. Not only across the world, 75% of preschool children in India are Iron deficient and 60% of them have vitamin A deficiency. India is No. 1 country in World for stunted (low height for age) children as per UNICEF.
Founded in 1945 with the creation of the CARE Package, CARE™ is a leading humanitarian organization fighting global poverty. The CARE organization places special focus on working alongside poor girls and women because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. Last year, the CARE organization worked in 84 countries and reached 83 million people around the world. More information is available at CARE.org
About Amway Opportunity Foundation:
Amway Opportunity Foundation (AOF), is a registered non-profit organization, set up with the objective of making a “meaningful difference” to the teeming millions of underprivileged children around the world. The activities of AOF aimed at such less privileged children are being undertaken under the banner of “One-By-One” – Campaign for Children where it aims to touch every single underprivileged child and work towards making a “meaningful, qualitative difference” to the lives of such children in an effort to a brighter tomorrow, a tomorrow that will be shaped by today’s children.