Na Aana Is Des Laado, COLORS’ landmark show that launched in March 2009 is coming to an end. With strong characters like Ammaji who became synonymous with the show, Na Aana Is Des Laado created a powerful impact among audiences. After a successful run of over 4 years, the show that reached out to millions of viewers and became a topic of family discussions is drawing curtains on a positive note.
Within a few months of its launch Laado generated national conversations not only for its strong concept but also powerful characters that will go down in the history of television. Iconic characters like the authoritative Ammaji – the Sarpanch of Veerpur to the docile yet strong Siya, Raaghav, Amba will be remembered for times to come. The show was no less than a prime time blockbuster followed by many at the 10:30 pm slot that later moved to the afternoon slot. Over the past 4 years, viewers lived through Ammaji’s journey from being a stern Sarpanch in approval of female infanticide to the leap and eventually her fight for her granddaughters – Diya and Janhavi survival. After a successful run of 850 episodes, it is time for the show come to its natural end giving way to new content and ideas.
Commenting on the wrapping up of ‘Na Aana Is Des Laado’, Prashaant Bhatt, Weekday Programming Head, COLORS said, “We do not believe in stretching a story unnecessarily, rather end at an appropriate note. We are happy with the recognition and appreciation that the show has received so far and believe that it is time to wrap up the show. Drawing curtains to this fiction show makes us proud about having created such a bold series and we promise to continue to innovate and experiment in our future programming as well.”
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Kairi, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Veer Shivaji, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Bigg Boss Season 5 amongst others. ‘COLORS’ is a pay channel and is available as a part of SUN18 Media Services in India.
About Viacom 18 Media Pvt. Ltd
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NASDAQ: VIA, VIAB, world’s leading entertainment content company, comprising brands like MTV, Nickelodeon, Comedy Central, BET, Paramount Pictures etc) and the Network18 Group, (one of India’s leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India’s leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand – MTV, the fastest growing kids channel – Nick, India’s only International Music & Lifestyle channel – Vh1, Viacom18 Motion Pictures, a new-age motion picture brand that produces, acquires and distributes Hindi films, the Hindi General Entertainment channel – COLORS and the recently launched action, adventure & animation channel for the new young adults – SONIC. This apart, Viacom18 also runs Viacom’s consumer products business in India. Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.