After the stupendous success of Bade Acche Laggte Hain,Â Sony Entertainment TelevisionÂ andÂ Balaji TelefilmsÂ join forces once again to present another block buster showÂ Kyaa Hua Tera VaadaÂ that will certainly set the country buzzing.Â Â The show starsÂ Mona SinghÂ andÂ Pawan ShankarÂ who come together for the first time as a married couple trying to re-discover marital love.
Ekta Kapoor â€“ the czarina of Indian television is all set to redefine the splendor and rule the prime time slot once again with the launch of the much awaited and talked about show -Â Kyaa Hua Tera Vaada,Â aÂ show poised to break all records on Indian television!
Guaranteed to showcase Ektaâ€™s new creative streak and sensitive story-telling,Â Kyaa Hua Tera VaadaÂ will mesmerize the audience. A story of a married couple with three growing children,Â Kyaa Hua Tera VaadaÂ showcases the celebration of marriage. The show traces the rise and fall of love and togetherness in a typical Indian married couple, whose time and attention for each other survives the vagaries and demands of lifeâ€™s problems.Â Mona SinghÂ who catapulted to fame as Jassi from the popular TV serialÂ Jassi Jaisi Koi NahiÂ is set to shine yet again after almost 7 years in a fiction show as Mona Singh.Â She is paired with actorÂ Pawan Shankar, who is playing the character of Pradeep Singh, Monaâ€™s husband.
MonaÂ is a beautiful woman who loves her family but her primary priority is her three kids. Her life revolves around her children and her husbandÂ Pradeep,Â who knows that Monaâ€™s love for him will never fade away. Both have reached a comfortable zone and the nature of their love is an all-encompassing, understanding and a forgiving one, where the need to rekindle fiery romance is not as important as PTA meetings and the next family holiday.
After the successful run of unique love stories likeÂ ‘Kuch to Log Kahenge’Â andÂ ‘Bade Acche Lagte Hain,’ Sony Entertainment Televisionâ€™s â€˜Kyaa Hua Tera Vaadaâ€™Â will hit screens on January 30, 2012. The show will take the audience to an untouched journey of family priorities and love!!
Commenting on the launch,Â MrÂ N.P Singh, COO, Multi Screen Media,Â saidÂ â€œ2011 has been a fantastic year for us.Â Sony Entertainment Television is on an upward curve. The channel stands firm at the No 2 position. With the incredible performance of all our fiction shows we are ready for the next level of growth with a fresh line up of interesting shows. Kyaa Hua Tera Vaada will simply add to the great performance of the channel.â€
AddsÂ Ms Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television,â€˜Kyaa Hua Tera Vaada marks another milestone in our relationship with Balaji. At SET, our endeavor is to pick up shows that are engaging with the characters, language and the environment to which todayâ€™s Indian families can relate. We strongly believe in connecting with our audience at an emotional level. We are confident that Kyaa Hua Tera Vaada at 10 pmÂ with a relatable and endearing concept will connect with the viewers andÂ will further strengthen our hold on the prime time slot and also consolidate our position as the second most popular General Entertainment Channel in India.â€
Further commenting on the launchÂ Ms Ekta Kapoor,Â Joint Managing Director, Balaji Telefilms LtdÂ said,Â â€œAfter Bade Acche Laggte Hai ruling the charts, we at Balaji are all geared up for yet another interesting show â€“Â Kyaa Hua Tera VaadaÂ which celebrates marriage after 10 years. Through this show we want to show our viewers how the relationship between a husband and wife changes through time but love remains constant. I am extremely delighted to take the relationship with Sony Entertainment Television to another level with the launch of Kyaa Hua Tera Vaada and hope that we are able to create magic together once againâ€
Tune in toÂ Kyaa Hua Tera VaadaÂ startingÂ January 30, 2012, every Monday to Thursday at 10:00 pm only on Sony Entertainment Television!!!