Into the drooling world of desserts, a new show
On FOODFOOD, starting Friday, April 18, 7.00 pm
Sinfully yours…Pure Sin!
What do you think will happen when one of the most glamorous chefs in India decides to share some sinful pleasures with you? It leads to Pure Sin, a show to be anchored by restaurateur, chef, author Shipra Khanna on FOODFOOD, India’s No 1 food lifestyle channel. The channel, with the new show, Pure Sin, moves into the food terrain (Simply desserts) that’s never been explored on television in India. The show launches on FOODFOOD on Friday, April 18, at 7.00 pm.
An economics and psychology graduate, Shipra competed and won MasterChef 2 , India. With her specialty is Global cuisine, Indian and fusion food, she has opened her own restaurant, H.O.T. – House of Taste – in Ahmadabad.
Pure Sin takes you through a tingling journey creating delicious, mouth watering desserts, harnessing the power of your sweet tooth, while drooling through sinful pleasures. Desserts inspire you to throw out all the rules—eat with moderation, save the best for last—and simply give in to sugary bliss, no matter what the time of day!
Although science has established that our love of sweets is rooted in evolution “dessert is a purely a cultural phenomenon.” However, desserts, as they are commonly known today, became popular through a progression of culinary experimentation and the manufacture of sugar during the middle ages. That’s when people began to enjoy more sweets.
“Desserts are an important part of eating well and eating healthy. They inspire you to throw out all the rules—eat with moderation, save the best for last. My new show takes you through a tingling journey creating delicious, yummy desserts that give in to sugary bliss, no matter what the time of day! Dessert making is truly an adventure in culinary evolution and I am confident our viewers will simply love & enjoy them,” said the beautiful chef Shipra Khanna.
If you’re craving for pure culinary pleasure, pure passion, pure indulgence… then it’s Pure Sin! Find out everything you need to know about making that winning dessert, by watching this one-of-a-kind, all desserts show.
We’re warning you: these desserts are epic. You will not be able to resist them!
Stay tune to FOODFOOD to enjoy the making of this tempting pleasures that will actually leave you weak and dil maange more!
About FOODFOOD
FOODFOOD is a joint venture between Asia’s leading cross-media group, Astro Overseas Limited (Astro), MasterChef Sanjeev Kapoor and Mogae Consultants
Astro Overseas Limited, the international business unit of Malaysia based Astro Holdings SB, an integrated multi-media group with interests in pay-TV, radio and traditional and digital content production, aggregation and distribution across Asia, Australia and the Middle East.
FOODFOOD Channel was conceptualized by Master Chef Sanjeev Kapoor, the most celebrated face of Indian cuisine today, TV show host, author of bestselling cookbooks, restaurant consultant, architect of unique range of food products and winner of numerous awards. Turmeric Vision intends to become India’s first Food Content Company that will create Food Content and Food Entertainment Brands to be distributed through multiple platforms like Television, Web, Mobile etc.
Mogae Consultants is a diverse group with interests in advertising, media and online businesses. Mogae are JV partners with Dentsu Inc., the world’s largest ad agency, in the Middle East. Till recently, Mogae were 26% partners in Dentsu’s India operations. Mogae own Last Minute Media, a JV entity for remnant media selling, with Star TV, Zee TV and the TOI Group as partners. Indian Fantasy League, the pioneer in online gaming is another Mogae JV with the TOI Group.
