Focus creates the first ever online ecosystem for kids
- worldoo – An ‘Ever-evolving Online Ecosystem’ for kids targeted towards the age of 6-12 has been launched in India
- worldoo is a unique platform that offers a blend of entertainment and education from the most popular content from a kid’s world of interest, through an interactive experience
New Delhi: Focus, an advertising and digital media agency has launched ‘worldoo’ (www.worldoo.com), first of its kind ‘Ever-evolving Online Ecosystem’ for kids targeted towards the age of 6-12 in India.
worldoo is world’s first destination on the web that offers kids a unique interactive experience where they can LIVE, EXPRESS and PLAY. Kids can consume the most popular content from their world of interests and earn virtual currency (Stars) by doing so. They can then express their creativity and ownership by designing their home and spend their earnings in a virtual store. worldoo creates engaging experiences for kids as it offers activities, interaction and content, all in one place.
The company will leverage on the growing internet penetration amongst the next generation of kids to give them a never-before experience. worldoo will become a kid’s favourite destination as it promises to offer ‘Something new, always’ through content that imparts both excitement and education, all in a single platform. worldoo being a holistic ecosystem has ensured to cover a kid’s diverse interests.
Games from miniclip, the gamebox, zapak. Cartoons from Cartoon Network & Chota Bheem.
Animals and Environment & Conservation from National Geographic and JeffCorwinConnect.
Movies and Trailers from Warner Bros., Shemaroo, Sony Pictures, Reliance Big Flix. Edutainment from ZeeQ, Books & Comics include Amar Chitra Katha, Crosswords, Landmark, Dreamland, Britanica Books, Robinage, Champak.
International destination includes Sentosa.
Realizing the gap, these brands believed in the concept and have associated with worldoo through seven content sources (landmarks) nestled in an island that’s designed to be a refreshing visual treat.
Mr. Monish Ghatalia, Managing Director, Focus Circle Group at the launch of ‘Worldoo’, said, “We are very excited to launch Worldoo, India’s first audience focused engagement platform for brands on the internet. With conventional activation mediums, it is challenging for brands to reach out to a large chunk of target audiences at a single point, and even more difficult to sustain the engagement. We are confident that Worldoo will provide an edge for brands, to engage with the right target audience. It offers the right platform for brands to achieves much more than just impressions and clicks”
Ms. Juhi Ravindranath, (VP Ad sales South Asia, Turner International India Pvt Ltd), commenting on the content partnership with worldoo said, “At Turner, our aim has always been to push the boundaries and deliver innovative and entertaining content/experience across various platforms. worldoo is a unique idea and we are happy to partner with Focus in a bid to create the right brand experience for consumers.”
Mr. Harsh Wardhan Dave, Head Experience and Brand, Worldoo, further added, “Advertising for kids online has always been restricted to banners, contest pages, micro sites. There is no innovation in this space in terms of customer engagement. The launch of Worldoo is a very proud moment for us, as we fill this gap for brands to think out of the box and create a real life engagement with kids through our digital platform. With all of this we are about DIGITAL ENGAGEMENT and not just DIGITAL MARKETING”
Since worldoo has a unqiue blend of Social and Engagement, brands can LIVE with kids in worldoo. Kids can follow brands, make friends with them, get tips from brands etc. Also creatively, they can seamlessly become a part of a user’s journey as the brand can be present while kids spend their time in their world. For eg. A breakfast brand can place a bowl of cereals in a Kids Home at worldoo or a car brand can be driving through the roads of worldoo and more such tailor made innovations.
Nowhere else can brands showcase their products in such a real and engaging way.