~ Launches show in the weekend slot; at 9 PM every Saturday and Sunday starting 16th June, 2012 ~
~ Don’t miss your favourite celebrities STEP OUT of their comfort zone on Dance Ka Maha-Manch – Jhalak Dikhhla Jaa ~
Ever wonder when is the best time to discover something new? COLORS’ newest show, Jhalak Dikhhla Jaa will prove to audiences that the key to discovery is STEPPING OUT! Presenting viewers with a ‘Dance Ka Maha-Manch’, Cadbury Bournvita presents Jhalak Dikhhla Jaa powered by Streax Hair Colour is a show that is the perfect combination of celebrities, excitement and the passion for dancing. So get ready as COLORS STEPS UP the game and for the first-time-ever STEPS OUT of national and international boundaries and brings together a line-up of 13 celebrity contestants from different walks of life being teamed with choreographers. Watch them redefine breaking traditions, nurturing passion for dance and taking reality television to a new level starting June 16th every Saturday and Sunday at 9 PM.
Commenting about the show Raj Nayak, CEO – COLORS, said, “Staying true to our philosophy of cohesive viewing for the entire family, COLORS is proud to present its newest flagship property, Jhalak Dikhhla Jaa. Bringing together an eclectic mix of contestants who will STEP AWAY from their clichés to transform themselves, the show will strike a chord with both – viewers and sponsors.” Speaking on the timeslot, he further elaborated, “We already have a strong weekday line-up which garners good numbers and now with Jhalak Dikhhla Jaa, we are looking forward to further strengthen our position over the weekend.”
STEPPING OUT of their comfort zones, the 13 contestants will take on everything from Salsa to Bhangra and from Cha-cha-cha to Lavani in a journey that will start with two left feet and lead them to a path of beauty and grace. Judging the stellar line up of contestants will be a panel of three Titans from the world of entertainment – the ever graceful, Madhuri Dixit; entertainment king, Karan Johar; and the man who made dancing a cool career to have, Remo D’souza. These three superstars will be STEPPING OUT of their roles as actor, dancer and director respectively to take on a more wholesome avatar – that of a guide, a mentor and a connoisseur of good dancing!
Making innovation the DNA of Jhalak Dikhhla Jaa, this season will witness some never-seen-before themes that will raise the entertainment quotient. With concepts like dancing to a live band, paying tribute to 100 years of Indian cinema, and getting paired up for performances with international Dancing with the Stars winners, Jhalak Dikhhla Jaa is all set to create waves and STEP OUT of the ordinary. A special inclusion this season is ‘Madhuri Dixit’s Step of the Week’ where the dancing diva goes futuristic and grooves to international dance forms including cha-cha-cha, salsa, samba, and more…
Making to the list of contestants this year is international cricket superstar Sanath Jayasuriya (with choreographer Suchitra), who will be donning a pair of dancing shoes instead of cricket guards; there’s child artist Darsheel Safari, who’ll be seen twirling on the dance floor with pint-sized dynamite Avneet Kaur. The dream cast further includes superstar – Ravi Kishan (with choreographer Kunjan), ghazal maestro and musician – Talat Aziz (with choreographer Ankita Maity), India’s favourite bahus – Pratyusha Banerjee aka Anandi (with choreographer Deepak) and Giaa Manek aka Gopi bahu (with choreographer Nishant Bhat), the heartthrob of Indian Television – Gurmeet Choudhary (with choreographer Shampa Sonathalia), supersized standup comedian Bharti Singh (with choreographer Savio Barnes), Bollywood beauty – Isha Sharvani (with choreographer Salman) , singer – Shibani Dandekar (with choreographer Punit), television anchor Archna Vijaya (with choreographer Sanam Johar)and lastly veteran television and theatre actor – Jayati Bhatia (with choreographer Diwakar). A 13th contestant will add fuel to the fire. Keep watching as the mystery unfolds…
Talking further about the show, Manisha Sharma – Weekend Programming Head, COLORS, said, “This season of Jhalak Dikhhla Jaa, is all about STEPPING OUT from the routine and nurturing the passion for dance. Some of the best feet have come walking into our show to connect with the audiences on a different level – introducing the person behind the real star. With the trinity of judges – Madhuri Dixit-Nene, Karan Johar, and Remo D’souza – on board to mentor and encourage the contestants, audiences will be able to catch their favourite celebrities shed their inhibitions and dance with their hearts to provide unlimited entertainment.”
Elaborating about the format of this season of Jhalak Dikhhla Jaa, Myleeta Aga, General Manager and Creative Head of BBC Worldwide Productions India, said, “Since the adaptation of BBC’s international hit format Dancing with the Stars appeared on Indian screens, Jhalak Dikhhla Jaa has grown to become one of the most popular reality dance shows on television in the country. Jhalak Dikhhla Jaa promises to take the format to a new level of entertainment from the previous seasons and it has been a pleasure working closely with COLORS to ensure this season is a success. The new season of Jhalak Dikhhla Jaa will be extensively remodelled from the international version to appeal to the countries viewers. Not only will the dances be more exuberant than on its sister programmes around the world, but will also feature India’s cultural breadth and depth through different dance forms.”
This season of Jhalak Dikhhla Jaa will witness a spate of sponsors which include Title Sponsor – Cadbury Bournvita, Powered by Sponsor – Streax Hair Colour, and Associate Sponsors – Tata Magic Iris, Samsung Mobile, Parryware and Johnson & Johnson’s Clean & Clear. COLORS is promoting the show through a 360-degree integrated marketing campaign which incorporates print, television, outdoor and radio tie-ups that will help reach out to the target audiences effectively while keeping them engaged at all times.
Cadbury Bournvita presents Jhalak Dikhhla Jaa powered by Streax Hair Colour is a unique reality-based dance format show, produced by BBC Worldwide Entertainment, which gives celebrities the opportunity to learn about different dance forms. Licensed in 40 countries worldwide, the international show format – Dancing with the Stars – is viewed by over ½ billion people worldwide – a feat that has won the format a place in the Guinness World Records 2010 as the world’s most successful reality television format.
Get ready as 13 celebrity contestants STEP OUT to make a mark on
‘Dance Ka Maha-Manch’ – Jhalak Dikhhla Jaa
Starting 16th June, every Saturday and Sunday at 9 PM only on COLORS!
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Madhubala…Ek Ishq Ek Junoon, Uttaran, Na Aana Is Des Laado, Parichay- Nayee Zindagi Kay Sapno Ka, Kairi – Rishta Khatta Meetha, Chhal…Sheh aur Maat, Sasural Simar Ka, Na Bole Tum..Na Maine Kuch Kaha, Chhote Miyan Chapter 3 amongst others.
Viacom18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc and TV18. Viacom 18 Media Pvt. Ltd. operates seven general entertainment channels – MTV, Nickelodeon, Vh1, COLORS, COLORS HD, SONIC, Comedy Central and film business through Viacom18 Motion Pictures, that produces, acquires and distributes Hindi films, This apart, Viacom18 also runs Viacom’s consumer products division in India. For more information on Viacom18, Viacom or Network18, log on to www.viacom18.com, www.viacom.com and www.network18online.com respectively.
BBC Worldwide Productions India
BBC Worldwide Productions India is part of BBC Worldwide’s local production network that includes other wholly owned bases in Paris and Los Angeles and partners in Toronto, Cologne, and Buenos Aires.