CHANNEL V’s ISHQ UNPLUGGED MUSIC VIDEO
The fiction show which launched on 7th March on Channel V this year, promises to be the most unique and interesting concept for the youth who are always mesmerized by the glamour of singing reality shows. The new show aptly titled “ISHQ UNPLUGGED” is a love story between two contestants of a singing reality show. The romance between two completely opposite characters plays out on the backdrop of the singing reality show which they want to win for their own reasons.
Mandy and Antara, the two main leads of the show have definitely stolen the hearts of the youth by their phenomenal singing talent in the show. They continue to do so by the introduction of their new video which went on air on Monday, April 25th 2016. The new look of this tune is not only just the title track but also seems to be the new anthem for the young audience.
Since Ishq Unplugged is a music based show, to encapsulate the essence of the show, the music video is created to describe the journey and anxiety of the protagonists in the show, namely Mandy and Antara. Fancy outdoor locations, quirky looks, funky dressing and the incredible band playing are indeed a few more highlights of the track.
Having Mandy and Antara come from very diverse backgrounds and having entirely opposite personalities makes it interesting to see them sing and perform together; turn out of which is a beautiful music video. It shows their love-hate relationship very evidently. All we need to wait and see now is if this new amalgamation of the two leads mount to something more than just co-singing with each other?
ISHQ UNPLUGGED airs from Monday to Friday at 7:30pm only on Channel V.
The show is also available on hotstar and the music video is available on the link below:
About Channel V
Reaching out to almost 40 million viewers every week in India, Channel V is the ultimate destination for youth entertainment in the country. Channel V has pioneered unique youth engagement initiatives since its inception. From the launch of the first reality show on TV – V Pop Stars, the soaring success of close to a decade for V Get Gorgeous, the launch of India’s first youth fiction, V Roomies and having 4 daily youth fictions to the hosting of India’s Biggest College Festival – VFest and execution of its subsequent annual installments, Channel V is today known for creating innovative, award winning and cutting edge content and interactions that reflect youth passions. On July 1 2012, Channel V discontinued music programming altogether, marking a paradigm shift in the genre. Pursuing the endeavor of producing content that will build a loyal viewership, Channel V is aggressively pursuing content across various genres through fiction dailies and hard hitting studio formats that address crucial and undermined youth issues. The Channel began shows that truly explored the emotional conundrum that the youth face in today’s day and age. At the same time, the Channel also entertained the audience with shows such as Dare2Date- a hilarious dating reality show and DilDosti Dance- India’s first and only dance fiction show.
Continuing the legacy of being the pioneer in youth entertainment, the shows that are aired on the channel get themselves recognized by winning respected industry awards. Current Flagship fiction show SaddaHaq has won ‘Best Youth Fiction Show’ for 2 years in a row at ITA awards 2014 & 2015.
V strongly believes that mobile and digital is the next big thing and therefore as a brand it heavily invests in these platforms. With over 10 million unduplicated active users on Facebook, Channel V continues to gather more audience to engage with our online content. Innovation has been in the DNA of the brand and hence this year Channel V launched VithU – A mobile app for safety. The app has 1 Mn+ downloads across android &iOS platform.
About STAR India:
STAR India has defined India’s broadcast media for the last two decades and is today India’s largest media and entertainment Company.
The STAR India network comprises of more than forty channels in seven languages received by over 600 million viewers every week across India and 100 other countries. The network’s channel portfolio includes Channel [V], Life OK, Movies OK, Star Gold, Star World, Star Movies, Star Movies Action, Star World Premiere HD, FX, FOX Crime, Star Utsav and Star Plus, India’s No. 1 General Entertainment Channel.
It has a leading presence in regional broadcasting as well, through a bouquet of affiliate channels which includes Star Jalsha, Star Pravah, Asianet, Asianet Plus, Suvarna and Vijay.
Star India is a wholly owned subsidiary of 21st Century Fox.