‘Asian Paints Har Ghar Kucch Kehta Hai’ shoots next episode of new season with Alka Yagnik
The team of Asian Paints, BBC Worldwide India and Sony Entertainment Television have come together once again to film the latest season of ‘Asian Paints Har Ghar Kucch Kehta Hai’. The show highlights Asian Paints’ core philosophy of ‘Celebrating the journey of a beautiful home’ through celebrities and their memories of their childhood homes. Produced by BBC Worldwide India, the show airs every Sunday at 7.30 pm on Sony Entertainment Television.
The third season will feature the legendry female playback singer Alka Yagnik. She was back in her hometown in Kolkata to shoot at her childhood home for the show. She also shot at her current home in Mumbai which holds an equally importance place in her heart. Based on the original Nutopia format ‘The House That Made Me’, host Vinay Pathak will take celebrities from various walks of life, back to their special childhood home to relive their memories. The other celebrities featured in this season so far includes Harbhajan Singh, Nawazuddin Siddiqui, Saina Nehwal and Javed Akhtar
‘Asian Paints Har Ghar Kucch Kehta Hai’, pays homage to the happy childhood memories, homes and families responsible for shaping the celebrities to the role models that they have evolved into today. Viewers will be able to take a walk down memory lane along with the celebrity and get a firsthand glimpse of the memories and childhood experiences that have shaped the celebrity. The show will feature family members, childhood friends, neighbours, friendly shop owners, local residents and provide an emotional connect to the ‘good old days’.
Speaking on the new season, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “The first two seasons of ‘Asian Paints Har Ghar Kucch Kehta Hai’ received an overwhelming response. Consumers aspire to be like their favorite icon and have homes similar to them. They wish to know more about them, their stories and memories of their childhood homes that helped shape their personality and future. The new season once again introduces viewers to seven new celebrities and their homes which helped them start off on their path to success. Like the previous two seasons, Asian Paints will be leaving a small surprise in each of these celebrities’ homes with a transformation which reflects our role in our consumers’ lives.”
Myleeta Aga, SVP & General Manager India and Content Head Asia said, “BBC Worldwide India is proud to introduce the third edition of ‘Asian Paints Har Ghar Kucch Kehta Hai’ on Sony Entertainment Television. We aim to continue delivering quality content with high production values, through this successful partnership with Asian Paints. This season we promise to showcase yet another eclectic mix of famous personalities with heartfelt personal stories.”
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.
About BBC Worldwide
About BBC Worldwide Ltd. BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Businesses at BBC Worldwide include channels, programme sales, TV production, consumer products and live events. The business also builds the reach and reputation of the BBC brand.
About Sony Entertainment Television
Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels is a part of Sony Pictures Television (SPT) backed Multi Screen Media Private Limited, which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, with blockbuster movie premieres, big format non – fiction shows and an impressive array of fiction shows like Indian Idol, Kaun Banega Crorepati, Entertainment Ke Liye Kuch Bhi Karega, Bade Acche Lagte Hain, Bharat Ka Veer Putra Maharana Pratap, Itna Karo Na Mujhe Pyar, Sankat Mochan Mahabali Hanuman, Suryaputra Karn, CID and Crime Patrol. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 50 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 300 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.