A Unique Tale of Marriage, Prison and Hidden Identity in Life OK’s Ek Boond Ishq

A Unique Tale of Marriage, Prison and Hidden Identity in Life OK’s Ek Boond Ishq

A new series starring Vishwajeet Pradhan, Viraf Pheroz Patel and Chavvi Pandey starts 9th  September at 8.30 pm

It is said that Marriages are made in heaven…but a wedding ceremony can happen anywhere. While some elope to stay together forever, some arrange it in the presence of thousands of guests. Life OK, India’s fastest growing General Entertainment Channel, brings out a unique tale of a girl who realizes that she is set to tie the knot in a Prison Cell, in its new show – Ek Boond Ishq – that premiers on September 9th.

Meet Tara, an energetic independent girl who agrees to marry a wealthy boy, Mrityunjay to save her family from an impending financial crisis. Little does she know that Mrityunjay is in prison and awaiting verdict on a rape and murder accusation! Played by newcomer Chavvi Pandey and Viraf Pheroz Patel respectively, the actors bring out the true essence of emotions that their character is going through. In her new home, Tara stumbles upon a secret that changes the course of her life. Tauji, a staunch aristocrat who demands respect from his family in the day, is actually a eunuch named Kalavati by night. Essayed by Vishwajeet Pradhan, both his characters are treated with respect and dignity. It is the first time that a fictional TV series will showcase a  eunuch’s character as one of its pillars.

Commenting on the launch of the new show, Ajit Thakur, General Manager, Life OK said, “We have made one promise to our viewers – to offer never-seen-before content. In Ek Boond Ishq, we have three strong characters narrating their own tales of circumstance. While Tara is a prisoner in a palace, Mrityunjay is a convict in prison. We also have Tauji or Kalavati, a unique personality never seen before on Indian Television. Audiences will see each character differently with their own strengths and weaknesses. We are confident that our viewers will accept this unique storyline and will appreciate our modest attempt to providing quality entertainment.”

“We are delighted to associate with Saba Mumtaz and the team at Life OK to put together BBC Worldwide’s first daily fiction series in India. Together we have assembled a very talented team and we look forward to bringing this unique story to Life OK’s viewers”, said Myleeta Aga, SVP and General Manager BBC Worldwide, India.

“Ëk Boond Ishq is a great mix of mysterious and unique characters, romance and suspense. It is the first venture by RBW telefilms and a dream come true for me to present an extraordinary love story in a completely different setting. I am grateful to the team at Life OK and BBC Worldwide for the unflinching faith in my vision”, said Saba Mumtaz, Writer and Producer, RBW TELEFILMS.

Ek Boond Ishq traces the journey of Tara as she treads the path to unravel the truth and mysteries around Mrityunjay and Kalavati.

Watch Ek Boond Ishq, starting 9th September 2013, Monday to Friday at 8.30pm on Life OK