Zzebra Public Relations won the Gold in the Best Case Study from PRIC (Public Relations Council of India) for the outstanding work done in promoting the IIFA (International Indian Film Academy) Awards for its client Wizcraft International Entertainment Pvt. Ltd.
The IIFA Case Study showcased Zzebra’s campaign which followed an umbrella messaging structure that revolved around creating strategic communication across key mainstream and regional publications, magazines, the online space, and television networks. The plan comprised of proactive and innovative PR activities to strengthen IIFA’s key attributes of being the global, glamorous and credible awards ceremony.
Pooja Chaudhri, Joint Managing Director, Zzebra PR said, “Our understanding of the entertainment/lifestyle sector and media expertise is unmatched. Our domain knowledge on large scale events, both in entertainment and lifestyle, and our media networks across the country are our key strengths. We have successfully handled on-going communication for IP entities and large-scale events to the satisfaction of our discerning clients. Additionally, our understanding of media and their requirements when dealing with large international events and celebrity icons helps us to achieve better results for maximum client impact.”
About Zzebra PR
Zzebra is a leading communication company headquartered in Mumbai. It offers a national footprint which includes offices in the 8 top cities and a network of representatives in 36 other major centres across India. In addition, the agency is also a member of IPREX, which is the leading international association of public relation agencies, thus giving it a reach into all the international markets. Its portfolio of clients is spread across different industry sectors such as sports, entertainment, lifestyle, real estate, technology, automobile, retail and hospitality, among others. Zzebra is part of Concept Communication, India’s largest independent advertising agency.