Luxury brand consultant, Nisha JamVwallooking stunning in a peach & silver red carpet gown joined Zoya Business Head Arif Padiath last evening to launch their exquisite store at Linking Road, Khar. The store is Zoya’s second store in the city of Mumbai. Coupled with this celebration they also launched the stunning new summer collection, Fire, along with a viewing of Zoya’s first television commercial.
Mumbai’s glitterati from the corporate world and Bollywood, Consular corps and bureaucrats attended the grand launch including actor Gulshan Grover, Denzil Smith, Dalip Tahil, Chetan Hansraj, Ranjit, Tanuj Virwani, Rajiv Paul actress Ritcha Gujarati, Sandhya Shetty, Sandeepa Sharma, Vidya Malavade, Sucheta Sharma & Harrisson James, Alescia Raut, Mamta Raja Zoya Afroz and former Miss world Sobhita Dhulipala. Gurlien Grewal, Mansi Moghe,
Veterans of the corporate world Prahlad Kakkar, Kishore Bajaj, Anil Thadani, Dr. Reshma Pai Dillon, Vardhman spinning CEO Suchita Jain, Kiran Bawa , Authors Rohit Trilokerkar & Shradha Soni
Speaking on the occasion, Zoya’s Business Head, Arif Padiath said, “Zoya is the only corporate luxury jewellery brand in the country. It’s also the only brand that presents a limited edition, seasonal collection. We are delighted that the launch of this spectacular collection joins hands with the opening of our second store in Mumbai.”
The preview had a bonhonomous informal air and in her inimitable style Nisha shared the inspiration and subtle nuances of the collection through images of dancing fire tendrils, revealing breathtaking colours and shapes of flames that reflected the metaphoric inspiration in the jewellery design as models walked by and displayed the dazzling collection.
Looking lovely in a gold and silver embellished red carpet gown, Nisha Jamvwal said, “Fire is one of Zoya’s most evocative collection. It draws inspiration from the power that dwells in a spark and yet torrents through the very heart of the earth; a flame can light the darkest corners of the universe and the fury of fire has forged some of the most spectacular treasures the world has ever seen. With fine craftsmanship and exquisite stones, the poetry and symbolism of this collection attract me. “
Zoya’s dramatic new collection Fire pays tribute to the most brilliant element with a magnificent array of jewellery, embellished with radiant sapphires, radiant gold and exquisite diamonds. A stunning necklace crafted in fiery yellow gold and studded with diamonds and yellow and orange sapphires brings to mind the dance of the flames. A diamond pendant studded with black onyx creates an unforgettable statement while a ring promises the power and purity of fire. The ring is designed with yellow gold surrounding cut and uncut diamonds with fine Black Hand painted enamel work on it.
Zoya is a chain of luxury diamond boutiques from the house of Tata. It is both a product and a retail brand and is targeted at the discerning, design seeking woman who is international in her aspiration. The store deals in exquisite styled ranges, primarily in diamonds, apart from the traditional and fusion polki & kundan jewelry besides providing an unmatchable buying experience. The store showcases luxury in its most undiluted form.