Zoom signs Kangana Ranaut as brand ambassador; to unveil sleek packaging and programming revamp
“We are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy: M K Anand – MD & CEO Times Television Network.
Zoom, the original Bollywood Entertainment Channel from Times Network is all set to unveil a brand new look with the gorgeous, highly acclaimed queen of Bollywood Kangana Ranaut as the Brand ambassador.. The new zoom will go beyond just dishing out Bollywood News and Improve consumers’ social quotient, by connecting them to the latest trends, which are curated straight out of Bollywood. The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under their new logo and tagline, Turn On. The new zoom is fresh, frank and sexy.
M K Anand, MD & CEO – Times Network, said, “We are delighted to reveal Zoom’s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top 2% of Indian television viewers – the discerning, top-end, premium audience. Zoom’s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.”
On Kangana Ranaut being signed as Brand Ambassador, Anand said, “Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to Turn On the next best version of themselves – to live more and better.
The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp and unpredictable.Sunder Venkatraman, Vice President & Product Head – Zoom, said, “Content strategy on Zoom centres around ‘trends’ and ‘youth’, which are the hottest genres on social media today. The new offerings on Zoom will be shorter format – more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more”. He described the revamped channel on-air look as “a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.”
The new look of Zoom has been designed by Mayur Tekchandaney’ of Briefcase with the expert internal team at Zoom.
In an industry where marketing content is the norm, Zoom decided to leverage its superior content to drive a marketing blitzkrieg. The first step was the exclusive foot-tapping music video shot by global expert Harvey Brown, the award-winning film director, creative director, art director and set designer, who has worked on several top Hollywood projects, who also specialises in larger than life musicals. The song composed by the young dynamic duo of Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media.