Zindagi joins hands with Maitri to create awareness on domestic violence with the #RaiseYourVoice campaign
In an attempt to create awareness on domestic violence and give a voice to the victims. Zindagi in association with Maitri, a NGO that is committed to facilitating every individual’s Human Rights, especially the Rights to Identity, Dignity and Respect, has designed a special campaign #RaiseYourVoice to encourage people to share their experiences and fight domestic violence.
The channel has planned an extensive 360 degree campaign on-air and on its various social media platforms like Facebook, Twitter and Whatsapp. Strong independent women and lead protagonists like Karuna Pandey & Sonali Nikam will also be a part of the campaign and inspire viewers to voice their opinion and support the campaign. The channel will also showcase various aspects of domestic violence for sensitizing and educating viewers on this social evil.
The campaign will promote the channel’s new show Kankar which premieres on 13th April, 2016 at 9:50pm. The show is about love, life, status and society. The drama brings to light the matter of physical abuse and highlights that domestic violence is not limited to the lower strata of society, but is in fact amongst the educated and affluent class as well. It showcases the need for a woman to take a stand, raise her voice and not suffer in silence and if needed walk out of the situation.
Talking about this initiative, Priyanka Datta, Cluster Head – Zindagi & Zee Anmol said, “The main aim of the #RaiseYourVoice campaign is to create awareness, voice an opinion, assist the needy and to hopefully put an end to domestic violence. It’s time we raise our voice and not keep silent about such a rampant crime. Television, as a medium and series like Kankar can highlight and showcase how victims can survive domestic violence and serve to educate and empower victims in similar situations on how to thrive and go on to live full and successful lives. Through our association with Maitri we hope to help victims combat this issue and rehabilitate them for a better future.”
Domestic violence is one of the most heinous evils of society today; 1 in every 3 women experience domestic violence globally. In India alone, the issue of domestic violence is so rampant, that as per India’s National Crime Records Bureau, about once every five minutes an incident of domestic violence is reported. In fact, as per UN Women 2011 data, every third Indian woman aged between 15 and 49 years said that she had experienced sexual or physical violence in her lifetime. Though there are laws to curb such crimes and punish the accused, most women do not talk about it in the open.
And the first step to breaking the pattern of violence is to create awareness, encourage victims to raise their voice and enable them to free themselves from the abuse.
Help create awareness in your own neighbourhoods, join the movement and #Raiseyourvoice against domestic violence. Call Maitri India on +91-98101 32908 or write to maitri.india@maitri.org.in to seek help and advice. For more details, visit www.maitriindia.org
