Zee Studio’s ‘Sairat’ Becomes the Highest Grossing film in the History of Marathi Cinema
History has been made yet again! Zee Studios; a prime name in Marathi film industry has achieved a feat that is going to be remembered forever in the history of Indian Cinema. Nagraj Manjule’s directed ‘Sairat’ has collected 55 crores in mere 3 weeks at the box office and has become the Number One Grossing Film in the history of Marathi cinema. Zee Studios Natsamrat Asa Nat Hone Nahi directed by Mahesh Manjrekar had held the title of Number One Grossing Film with the collection of 40 crores in Marathi Cinema but now ‘Sairat’ has taken over the title with whooping box office collection. It is expected that the film will easily cross Rs. 75 crore benchmark in the next one week which will be the highest figure achieved by any Marathi film till date. A point to mention is that from last three years Zee Studios Marathi Film Division has given back to back blockbuster hits like Timepass, Lai Bhari, Timepass 2, Natsamrat and now Sairat. Noteworthy is the fact that all the top 5 films have been released under Zee studios banner. The team recently celebrated success of the film.
Zee Studios Marathi film ‘Sairat’ directed by National Award winning director Nagraj Manjule has taken both Hindi and Marathi film industries by storm. It has not just opened to a stupendous Box Office collection but a tremendous admiration from critics and fans all over the world. The film released in Maharashtra and other states on 29th April and is holding its ground firm against the big banner Hindi and English films. The film opened to 400 cinema houses and saw 8,500 shows. But for the first time in Marathi film history; ‘Sairat’ has managed to get 491 cinema houses and 13040 shows in its third week.
The love story featuring Rinku Rajguru and Akash Thosar (Archi & Parshya) which is set against a backdrop of caste discrimination has been the talk of the town ever since its release. Marathi Cinema has become synonymous with Cinema with good content in the recent times. Interestingly, Music of Sairat which is composed by eminent music director duo Ajay-Atul is making waves all over. People are dancing on Zingaat song in theatres! Shows across the state are running to full houses and it will continue the golden run through the week and after that too.
Reacting on Sairat’s stupendous success Nittin Keni CEO and Founder of Essel Vision; the company that produced the film under banner of Zee Studios said, the success of Sairat has created history, it is important to us and the Marathi film industry. We feel proud that we have been able to achieve a consecutive success, which is rare thing and makes us so elated. Marathi cinema is breaking boundaries yet again. The response of Sairat is incredible and has proved how mature Marathi audience has become.
Director of the film, Nagraj Manjule expressed, I am overwhelmed, and this honour is not just for Sairat but for all the admirers of Marathi cinema who have whole-heartedly supported it through houseful theatres all across Maharashtra. However, I’m really touched and delighted with this recognition.