Zee Rishtey Awards 2017 celebrates 25 years of Zee TV
Of Reunions, Revelries and Relationships…
Mesmerizing performances by popular Zee jodis celebrate the special bond fostered with Zee TV’s viewers over 25 years ~
It all began with Zee TV pioneering satellite television in India 25 years ago! What followed is a glorious journey where the channel has been constantly committed to presenting unparalleled content, memorable stories and relatable characters to millions of viewers across the globe. From introducing homegrown show formats like Sa Re Ga Ma Pa, Dance India Dance and India’s Best Dramebaaz that celebrate the talent, hopes and aspirations of the common man to presenting path-breaking shows like Agle Janam Mohe Bitiya Hi Kijo, Saat Phere, Afsar Bitiya, Phir Subah Hogi, Pavitra Rishta, Doli Armaanon Ki and Punarviivaah that question prevalent mindsets and resonate with the ever-evolving sensibilities of the great Indian middle class, the channel has built a strong personal relationship with each of its viewers. And, honouring this relationship that has been forged and cemented over Zee TV’s 25 year journey, Zee Rishtey Awards 2017 will witness a coming together of the entire Zee family as they collectively rejoice ‘Rishta Mubarak’.
Year after year, Zee TV has carried on its legacy of celebrating the relationships within its family of actors, directors, producers, creative teams, technicians and the special one it has built with its viewers through its annual property – ‘Zee Rishtey Awards’. Commemorating the 25 years of emotions and memories, fostered with viewers and talent alike, the channel brought together the entire Zee family for a special celebration – The ‘Dabur Red Ayurvedic Gel presents Zee Rishtey Awards 2017 with special partners Nerolac Healthy Home Paints and Finolex Cables’, a glitzy awards soiree held at Mumbai’s NSCI DOME on Sunday, 10th September 2017 and to be telecast at 7 PM on 15th October on Zee TV.
Setting their sights on the future, the Zee Rishtey Awards 2017 will transport viewers from the gloomy monsoons into a world surpassing the boundaries of their imagination with a specially created Silver Jubilee Futuristic theme. In keeping with the 25-year anniversary festivities, the red carpet will be themed as a walk down memory lane with hosts Asha Negi, Rupali Jagga, Jaskaran and Preetjot reminiscing about the artists’ fun-filled memories. With the future being the flavour of the evening, every star-studded performance at the Zee Rishtey Awards 2017 will bring with it a promise to take entertainment to an all-new high. The opening act will feature the most popular pillars of Zee TV – the main leads of all its current primetime shows who will kick-off the celebrations with a bang. Zee TV’s iconic jodis – Agle Janam Mohe Bitiya Hi Kijo’s Laali (Ratan Rajput) and Shekar (Abhishek Rawat), Doli Armaano Ki’s Urmi (Neha Marda) and Samrat (Mohit Malik), Qubool Hai’s Sanam (Surbhi Jyoti) and Aahil (Karanvir Bohra) will also recreate the magic of their on-screen love stories. India’s favorite television couple Abhi–Pragya (Shabbir Ahluwalia and Sriti Jha) will redefine romance with an arresting, visually brilliant act. Zee Rishtey Awards 2017 will not only celebrate acting and technical expertise, but also commemorate the bonds fostered with talent like R Madhavan and Ankita Lokhande who have gone on to make a mark for themselves after a glorious kick-start to their careers with Zee TV. Celebrating her unparalleled success in the world of television and films, there will also be a special award presented to Ekta Kapoor who debuted as a producer with Zee TV.
So get ready for a night of nostalgia, fun and glamour with the Zee Rishtey Awards 2017, where entertainment will be served piping hot!
About Zee TV
Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd was launched in October 1992. With a reach of more than 171 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Realizing its strength in programming and the need for Indian entertainment in the overseas market, it launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs that are reflected in its programming. Zee TV’s content library delivers a variety of choices for all segments of the audience ranging from non-fiction formats that celebrate the talent of India’s common man to fiction shows that deliver strong messages and drive positive change in society while entertaining viewers. Zee TV’s content resonates with its core ethos – ‘Har Lamha Nayi Ummeed’ that captures the beauty of re-discovering a new ray of hope with every moment of life.
Since its inception, Zee TV is a pioneer in the Indian television space – be it introducing singing talent based reality television with Sa Re Ga Ma in 1995, revolutionizing the way dance was perceived in the country with Dance India Dance in 2009 or encouraging children’s creativity, spontaneity and acting skills through India’s Best Dramebaaz in 2013. Zee TV introduced a wave of popular game shows like Just Ek Minute, Saanp Seedi, Antakshari and clutter-breaking fiction concepts that were way ahead of their time such as Tara, Banegi Apni Baat, Chattan, Hasratein, Rishtey, Sailaab, Zee Horror show, Amaanat, Ashirwaad, Basera, Koshish Ek Asha, Ghar ki Lakshmi Betiyann and Mehendi Tere Naam Ki. All these programmes proved to be major primetime successes and set benchmarks for television. As a socially responsible broadcaster, Zee TV has touched upon a number of diverse social issues through path-breaking shows like Agle Janam Mohe Bitiya Hi Kijo, Aapki Antara , Saat Phere, Punarvivaah, Afsar Bitya, Phir Subah Hogi and Doli Armaanon Ki. Some of the channel’s biggest primetime successes in recent times include Jhansi Ki Rani, Pavitra Rishta, Qubool Hai, Kumkum Bhagya, Jamai Raja, Brahmarakshas, Piyaa Albela, Zindagi Ki Mehek and Woh …Apna Sa.