YRF Licensing Sets New Standards For Licensing In India

YRF Licensing Sets New Standards For Licensing In India

DHOOM:3 Official Merchandise & Technology Products

 Launched By



AAMIR KHAN (Sahir – The Clown Thief) &  KATRINA KAIF (Aaliya– The Acrobat Diva) launched the D:3 Official Merchandise & Technology Products at YRF Studios today. This included a broad array of licensed merchandise from a number of leading manufacturers.

The D:3 licensing program, supported by Yash Raj Films Licensing (“YRFL”) comprises of a wide assortment of products ranging from Smart Phones and Tablets to Motorcycle accessories that feature unique designs inspired by the movie. The current D:3 licensed products include a broad array of licensed merchandise from a number of leading manufacturers and the list to grow !

ICE X Electronics: ICE and YRF Licensing have come together to create history in the domain of film merchandizing. ICE has created an innovative range of electronic gadgets inspired by the movie. D:3 is now the world’s first ever film to have its tablet and other branded electronics range. D:3 Ultra is a high end gaming tab, while D:3 Spectra is an entertainment tab targeted at the youth. Fans will get mesmerised as they experience DHOOM everywhere in their life with a host of accessories such as MiFi cloud routers, stylish power banks and multi-utility portable Bluetooth speakers.

Mattel: For the first time ever, YRF and Mattel have inked a unique partnership for the upcoming blockbuster DHOOM:3. Fans of the franchise are in for a treat with unique D:3 inspired limited-edition “Barbie Collector Dolls” of superstars Aamir Khan and Katrina Kaif, that capture their looks and styles from the movie! DHOOM buffs can take home a piece of the action with the first-ever Hot Wheels die-cast replica of SAHIR – The Clown Thief’s signature bike in DHOOM:3. Also available are a range of racetrack sets which bring the film’s stunts and action to life, in addition to  a special set of DHOOM:3 UNO cards for game lovers. Completing Mattel’s awesome line-up of D:3 products, is the first-ever Barbie Kids Apparel range inspired by this hugely anticipated sequel of the DHOOM franchise.

99 Games: The DHOOM:3 mobile game, capturing the action and intensity of the film and outstanding realistic graphics, puts the player in full control of his own D:3 super bike on the mean streets of Chicago. Players can also compete with their friends on the leader-board. Having already achieved over one million downloads, the DHOOM:3 mobile game has quickly become one of the most successful digital games produced in India. The D:3 mobile game launches on the Android, iOS and BB10 platforms today.

BollyXpress: Putting a bit of excitement into greeting cards, gift wrapping papers and calendars are these “first-of-a-kind” products, which feature D:3 music, vibration effects and fiber optic light technology, that will make the right impression for every occasion. D:3 greeting cards will also feature exclusive and special “Good Wishes” audio messages recorded by the stars from DHOOM:3.

Gulf Oil: A special consumer and trade promotion for Gulf Pride 4T Plus Bike Oils, supported by major retail displays, will feature a DHOOM contest and a chance to win exciting D:3 merchandise.

CEAT: Zoom ahead in style with superior grip DHOOM:3 Limited Edition CEAT TYRES. These tyres are H-rated, and carry a 210 km/hour speed rating.

Orosilber: Inspired by designs featured in D:3, is a hip line of fashion accessories for men which includes such products as pendants, rings, wallets, bracelets, dog tags, belts, key chains, tie pins, cufflinks and more.

Collectabillia: The company’s D:3 product line offers a range of fashion bags, sling bags, hats, USB sticks, hat magnets, caps, bandanas and other accessory products.

Classic Stripes: For those who want to drive in DHOOM style, Classic Stripes is offering a line of hot D:3 bike decals that transforms any bike into a D:3 look-alike bike.

Nightingale: “Chic” is the word that defines this collection of a premium and varied range of D:3 diaries and notebooks that feature graphics based on the movie.

Bombay Dyeing: For those looking to spice up the bedroom and bath, is a Limited Edition of D:3 branded bed linens, cushions and bath linens.

Diva’ni: A perfect accent to anyone’s wardrobe are the colorful and trendy D:3  clown theme scarves.

Archies: This popular retailer is developing an exclusive range of D:3 inspired paper stationery products that includes photo albums, calendars, posters, autograph books and more.

LINE: D:3’s official account and sticker for the LINE mobile application.

Steelbird: The perfect combination of safety and style define the company’s line of D:3 inspired helmets for bikers.

Parksons: For those looking to spice up their game, try D:3 playing cards.

Vox Pop Clothing: D:3 inspired t-shirts for the youth looking to sport the style of DHOOM:3.

The above includes more than 200 varieties of products and 20 Partners with a combined penetration at more than 20,000 retail touch points and with a price range of Rs.69 to Rs.9000.

Also coming soon is the exciting YRF E-Store (yrfstore.com), offering fans around the world the opportunity to buy a wide selection of YRF’s film inspired merchandise!

About YRFL: Yash Raj Films Licensing (“YRFL”) is the licensing division of Yash Raj Films, India’s largest feature film production studio. YRFL is responsible for the licensing of the films produced by Yash Raj Films. Better known as YRF, the studio has produced many of India’s most popular films. Debuting worldwide on December 20, is the newest instalment of the DHOOM film franchise, DHOOM:3, for which YRFL has developed the most ambitious licensing program ever generated for a Indian film. For further information about Yash Raj Films Licensing, please contact Rohit Sobti, Vice President – Licensing, at licensing@yashrajfilms.com



 Director: VIJAY KRISHNA ACHARYA               Producer: ADITYA CHOPRA