‘Youngistan’ Roots For ‘Yaariyan’

Divya Khosla Kumar, who made her directorial debut with ‘Yaariyan’, a youthful and contemporary story about a group of friends, is on cloud nine, especially as the film enjoyed a bumper opening as it hit silver screens across the country yesterday. According to reports, Yaariyan opened with a stupendous box office collection of 6.30cr on first day.

The T-Series film, which boasts of a fresh star cast and hit music, has won countless hearts across the country, which has been proved by the fact that the all India booking for Yaariyan morning shows was around 80 percent to houseful.. Made in a budget of 10cr with additional 9cr for P&A for the entire cast of newcomers, the opening response from the audience who are college goers and teenagers has resulted the film to get a stupendous opening.

Says acclaimed critic and trade analyst Taran Adarsh, “YAARIYAN has a gripping second half, smash hit musical score and the youthful romance that should lure and entice its target audience — the youth. A treat for youngsters and young at heart!” Madhureeta, Times of India says, “A comparatively small-budget film coming from a big banner, is mounted on a large canvas with impressive production value. The star-cast is all-new and enthusiastic; and most of all the music boasts of chartbusting numbers” while Biscoot.com gives the movie 4 stars claiming A must watch for those who love the genre, Yaariyan is a musical treat for everyone. RJ Jeeturaj (Radio Mirchi) says its full on colourful! cool! musical! teen time pass! families with children and teenagers go for it!

Divya Kumar says, “We are quite pleased with the response that the film has got from the audience across the country. The film is quite close to my heart and we have worked a lot on this project. I had worked with a fresh cast for the film but thanks to the music and the hard work put in by my team, we have reached the audiences hearts.”

Bhushan Kumar, who produced the film, said, “I am quite proud of Divya for making such an impact with this film despite the fact that this was her directorial debut and she had not learned the ropes of filmmaking by assisting anyone. It was her sheer determination and hard work that has resulted in these numbers. Divya has put her heart and soul in the film and these efforts have been reflected in the occupancy figures of the morning shows.”