Yash Raj Films’ (YRF) YouTube Channel crosses the 1 Million subscriber landmark
Yash Raj Films has certainly entertained generations with their heart-warming
and enjoyable films. Recently, the Yash Raj Films’ (YRF) YouTube Channel crossed a note-worthy
landmark by achieving a Million subscribers. The banner has stayed ahead of its times, which
plays a very pivotal role for the success they have achieved.The YRF YouTube channel has a diverse range of videos. The channel not only offers the latestYRF trailers, song videos but also interactive content like contests, live events, audio juke box,lyrical videos, trivia videos, behind the scenes, and making of films/songsvideos that are also shared regularly among all its fans worldwide. The channel also has a vast gallery of videos of YRF Classics. The videos are organized with a very systematic and simplified approach for easy and user-friendly viewing. These videos are cross promoted across YRF’s social properties where fans are updated about all the latest additions to their huge video gallery.
Talking about crossing the 1 Million subscriber landmark, says Anand Gurnani(Vice President –
Digital, Yash Raj Films Pvt. Ltd.), “Today, marketing has moved from a one-way communication
to engagement, thus creating conversationson interactive digital touch points such as YouTube.
The YRF Channel on YouTube is one of the most active and popular online video destinations
from India, which has a great following worldwide. We would like to personally thank each and
every one of our subscribers, who are the reason we have achieved this milestone. We will
always endeavour to entertain everyone staying true to our motto of – films forever…”
