Yash Raj Films & Richard Curtis join hands for the Global Goals Campaign
Launch web series ‘Man’s World’ on women’s equality in support of the UN Global Goals for Sustainable Development
Y- Films, the youth films division of India’s leading movie studio Yash Raj Films, has joined hands with The Global Goals campaign to promote the cause of gender equality in India, as the United Nations launch the Global Goals for Sustainable Development. YRF will be creating an exclusive 4 part web series titled ‘Man’s World’ for this cause in collaboration with Project Everyone, founded by British filmmaker Richard Curtis, the writer-director of iconic films such as Four Weddings and a Funeral, Notting Hill and Love Actually. He is also the creator of Mr. Bean.
On 25th September at the UN, 193 world leaders will adopt the Global Goals, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. Prime Minister Narendra Modi shall pledge the country’s commitment on September 25th at the UN General Assembly in New York.
The Global Goals campaign – with Project Everyone, Global Citizen, action/2015, and UN agency partners, aims to share these Global Goals with 7 billion people within 7 days of their announcement, and has tied up with partners across the world, to promote these goals in their respective countries. In India, Project Everyone chose YRF, to spread awareness about the Gender Equality goal across the country. International partners of Project Everyone include Aviva, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered, Unilever, The Bill and Melinda Gates Foundation, United Nations Foundation, UNDP, Unicef. Public figures and international talent supporting the campaign include Jennifer Lawrence, Ashton Kutcher, Daniel Craig, Gilberto Gil, Jennifer Lopez, Meryl Streep, Malala Yousafzai, One Direction, Sir Ken Robinson, Richard Branson, Professor Stephen Hawking, Stevie Wonder, Aamir Khan, Hrithik Roshan, A R Rahman among others.
YRF has been working closely with Curtis and his team on creating this content, a one-of-its-kind four-part, original comedy series called ‘Man’s World’, which will be launched on September 29th in the week of the Global Goals campaign. The series will be available to audiences for free on Y-films’ YouTube channel.
Filmmaker Richard Curtis says,
“The Global Goals, if met, ensure the health, safety and future of the planet for everyone on it.
In particular, young people all over the world have the most crucial role to play in making sure their leaders deliver on their promises over the next 15 years. And that’s why we’re so delighted to partner with one of India’s leading film companies Yash Raj Films who not only understand but help beat the pulse of India’s young digital consumers.
Our catchphrase is: ‘You can’t fight for your rights if you don’t know what they are’. Yash Raj is helping to make millions of young people in India aware of their rights. We also believe that to make things happen you have to make things – and Yash Raj has made something great.”
Ashish Patil, Vice President: Y-Films, Brand Partnerships & Talent Management at YRF says, “Gender equality is not a woman’s issue, it’s a human issue and it affects us all. And we’re thrilled to partner with the UN & Richard for our first ever web series, Man’s World, that can get that message out there in a fun, entertaining yet meaningful manner and hopefully make an impact.“
Man’s World premieres September 29th on Youtube.com/yfilms.
About Project Everyone
Project Everyone is the brainchild of Richard Curtis with the ambition to tell everyone in the world about the Global Goals so they are best achieved. The project’s Founding Partners include Aviva, Getty Images, Pearson, SAWA Global Cinema Advertising Association, Standard Chartered, Unilever and the Bill and Melinda Gates Foundation.
All over the world the project is being supported by hundreds of television, radio, poster and digital companies, mobile phone and broadband providers, NGO organisations from all sectors, businesses, sports clubs, film and television production companies, record labels, events, magazines and retailers, all of whom have agreed to carry the goals to their fans, customers and users to help them become known all over the world.
About the Global Goals for Sustainable Development
The Sustainable Development Goals are at the heart of the ambitious new global agenda that have been agreed and will be adopted by the 193 Member States at the Sustainable Development Summit which will take place September 25th-27th, 2015, in New York at the United Nations. More than 160 world leaders will be in New York to adopt the goals — which builds on the UN’s successful Millennium Development Goals (2000-2015) that have lifted millions out of poverty. This new agenda will build on the successes and go further because it is a universal agenda that will improve the lives of all people around the world.
Through an integrated approach, the goals will tackle the social, economic and environmental challenges to achieve sustainable development to meet the needs of the present without compromising the ability of future generations to meet their own needs. The new Sustainable Development agenda will guide all countries on a path that will transform the lives of all people toward increased prosperity and greater well-being while protecting the environment.
Y-Films is the dynamic, vibrant start-up at the intersection of films, creativity and youth culture that hopes to challenge the norm and detonate boundaries. Giving the youth a creative outlet and voice that will entertain and unite on film and beyond. A studio that promises to deliver kick ass films of the youth, by the youth, for the youth. And be a platform for talent – both on screen and behind the scenes – who will break and set new rules of story-telling.