World’s Advanced TV Operating Platform Launched!

Seven Technology Giants Join Forces to Revolutionize Home Entertainment Experience

Mumbai, June 4, 2012: World’s advanced TV operating platform was launched at a press conference held in the City today. The DDB Foundation, which is a union of seven technology titans unveiled their most prestigious innovation – the Digital Direct Broadcast (DDB) technology platform. The DDB technology platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.

This revolutionary technology is pioneered by STMicroelectronics – World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio-video technology, Strata – World’s leading sound technology and is presented by Videocon d2h  – India’s most advanced DTH service provider and Phillips – World’s leader in healthcare, lighting and consumer lifestyle brand.

The DDB Research Foundation also announced renowned Bollywood Actress Priyanka Chopra as the Brand Ambassador for the DDB technology Platform across the Indian Subcontinent.

The DDB technology platform sets new Global standards in Home Entertainment Experience, something the World has never seen before. DDB technology platform will optimize your TV viewing experience with the convergence of various features never experienced before on a single platform! DDB technology will help receive digital signals without a set-top box, giving you an audio-visual experience never experienced before. In view of complete Digitalization regulation by Govt by year 2015 starting with 4 Metros from 1st July 2012, the DDB enabled TV will meet these requirements. Its cloud computing abilities help you work and save your files on it too, while giving you a superior browsing experience of your favourite websites, including Facebook, Youtube and Twitter. It also has the ability to convert 2D channels into life-like 3D quality, making this digital technology platform nothing short of being magical. So you no more need multiple devices, you DDB technology platform TV’s will do it all!

The DDB Foundation spokesperson said that DDB personifies the next level of home entertainment experience stating, “Technology has been evolving continuously to give us devices that have become an integral part of our day to day lives. The DDB technology platform is touted to be a game changer in this Industry similar to what Android has done to the Smartphone devices. We at DDB Foundation are proud to be frontrunners in providing this digital technology platform, with which TV viewing will never be the same. At the DDB Foundation, we realized is that with each passing day, the world is becoming more and more digitized thereby creating the need for Digital ready gadgets.”

The spokesperson also shared that many renowned Brands are already showing keen interest in launching DDB technology run products.  And confidently predicted that by 2015, around 50% of Televisions would be running on DDB technology” . This association with such big global names will help reach the depths of technology that has never been explored before and will open the door to an amazing world of possibilities.

Speaking at the launch, Priyanka Chopra said, “The future of the home entertainment experience has arrived… a technology that not only enhances your entertainment options but also does it in an easy, simple manner.  I am very proud to be associated with the DDB technology platform, which converges various features like 3D viewing, direct digital TV transmission, superior internet browsing capabilities and also cloud computing abilities… all brought together on one single platform! I’m very excited to be a part of this revolution in technology that will give you a first-of-its-kind, unbeatable audio-visual experience, unlike anything you’ve seen before.”

This new technological wave also rides high on features such as dual core processor – 450 Mhz, 14-bit video processor; Motion Enhancement and Motion Correction (MEMC), which interpolates and constructs the “in between” frames to eliminate issues related to both motion judder and motion blur, giving you an outstanding viewing experience, 3D Technology, Faroudja Video and Audio Optimized that eliminates any distortion caused by noise signal and gives you a vivid and clear image for your viewing; Strata Certified Audio and 10-band Graphic Equalizer and HDMI – CEC.

Armed with facets like no other, DDB technology platform personifies the dawn of a new age in TV technology.

About DDB Technology Partners


ST is a global leader in the semiconductor market serving customers across the spectrum of sense and power technologies and multimedia convergence applications.


Philips is a world leader in healthcare, lifestyle and lighting, and integrates technologies and design into people-centric solutions. They offer solutions in the areas of home entertainment and personal infotainment under various product categories.


Faroudja’s contributions to the video industry earned them three Emmy awards for excellence in optimized audio & video technology. Founded in 1971 by Yves Faroudja, the TV technology was developed from broadcast and professional video uses where quality was critical. In 2007, Faroudja was acquired by STMicroelectronics and has continued to develop new algorithms under the Faroudja brand to help improve the TV viewing experience.


Irdeto is the most innovative software security and media technology company in the world. For more than 40 years Irdeto has been helping to evolve today’s connected age. This is through, enabling the world’s first digital satellite pay TV network to the world’s first mobile broadcast TV service to nearly every device and medium that a business or consumer engages on a regular basis.


Nivio’s game-changing business model enables subscribers to pay only for what they need when they need it. Nivio’s integrated technology platform with unique IP maximizes capacity, availability and flexibility, while minimizing latency for both storage and application access through an easy-to-use app store.


Strata produces a sound so vivid, it gives you an incredible listening experience that intensifies the emotional impact of movies and music.

Videocon d2h

Bharat Business Channel Limited, a DTH service provider in India is promoted & branded as ‘Videocon d2h’ in the consumer market. Videocon d2h brings to its subscribers digital quality television viewing and has proven to be the fastest growing DTH service provider in the country.