World Renowned Zumba(R) Creator Beto Perez visits India for the Second time as Zumba(R) sees record growth
Miami based BETO PEREZ, the creator of the world’s largest branded fitness programme Zumba®, to visit Delhi for the first time to conduct a Masterclass on the 5th of May 2018 at India Expo Mart, Noida
India’s most celebrated Rapper Badshah to feature as a special guest at Delhi’s highest profile Zumba® Fitness Party
Delhi, Making history once again, Miami based BETO PEREZ, the creator of the world’s largest branded fitness programme Zumba®, will visit Delhi for the first time to deliver a Zumba® Masterclass to over 1000 lucky participants on the 5th of May 2018 at India Expo Mart, Noida.
Making a special appearance at the Masterclass will be India’s most celebrated rapper Badshah ( of DJ WALEY BABU, KALA CHASHMA, and MERCY fame).
“I’m very proud to welcome Badshah to our event on 5th May and know he’ll have a blast with us!” announced Beto Perez, creator of the Zumba® programme
Music is a fundamental part of the Zumba® programme experience. Just this year the brand has partnered with international stars Meghan Trainor and Jason Derulo and is overjoyed to announce that Badshah is taking the time to share his talent with Zumba® fans at the event, whilst soaking up the Zumba® vibe.
The Zumba® programme has had a stellar 2 years in India, doubling the number of licensed instructors and now offering over 10,000 individual classes every week across the country. The programme is available in over 180 countries, with over 15 million people taking classes every week across the globe.
Beto Perez, creator of the Zumba® programme commented “The love I received on my first trip to India was truly humbling. It is fantastic to see the growth in popularity of fitness in India and an honour to play our part. Everyone knows that Indians have dancing in their DNA, so the Zumba® programme’s irresistible cocktail of dance and fitness was always going to resonate. Whilst Zumba® is Latin at its core we love to explore rhythms from around the world and I’m delighted to say our Bollywood-style tracks have been some of our most popular content with instructors across the globe.”
To become a licensed Zumba® instructor requires completion of a training programme delivered by an authorised Zumba® Education Specialist ( ZES ). The high demand to be trained as an instructor has led to the company more than quadrupling the number of ZES’ in India, currently to 17. Beto will be welcoming these new Zumba® Education Specialists on his trip, along with conducting an instructor training himself, with 100 new instructors getting the rare chance to learn the programme from its creator.
Dave Sibley, Managing Director, Zumba® Fitness, Europe, India and Russia commented. “We are over the moon with the growth of the Zumba® programme in India and very proud that the programme has created employment for literally thousands of Indian fitness enthusiasts. These properly licensed instructors are fully equipped to deliver the genuine Zumba® experience.
About Zumba Fitness, LLC
Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as “exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, high intensity workout STRONG by Zumba®, where music acts as the main motivator. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear and interactive Fitness-Concert™ events.