WIZCRAFT CREATES THE WORLD’S FIRST INTERACTIVE IIFA AWARDS EXPERIENCE WITH MADAME TUSSAUDS SINGAPORE
The leading Entertainment Industry Stalwart- Wizcraft in partnership with Madame Tussauds unveiled an IIFA Zone with Mr. Anil Kapoor
India’s leading Entertainment agency- Wizcraft International ever since its inception has been a trailblazer in the Industry for bringing thematic experiences to life through the use of innovative technologies, evolving production skills and creativity in all spheres.Wizcraft International so far has produced a myriad number of events that have revolutionized the field with its expertise and execution. One such brand is none other than the prestigious International Indian Film Academy (IIFA) Awards & Weekend. A massive undertaking that celebrates the Best of Bollywood and taking Indian culture to the world, Wizcraft in the past 17 editions has made the world fall in love with Bollywood through IIFA celebration.
As audiences await for the upcoming IIFA Festival New York 2017 in New York City, IIFAexclusively partners with Madame Tussauds Singapore to Celebrate Bollywood with the world’s first permanent IIFA Awards Experience.
The new interactive zone was officiated by Bollywood megastar and Friend of IIFA Anil Kapoor, a 5-time IIFA Awards winner as he unveiling his wax figure from Slumdog Millionaire. This is the first time the figure will be shown to the public in a Madame Tussauds attraction. His figure will be in Singapore for a limited period only, before he will be featured in Madame Tussauds Delhi, due to open soon in 2017.
Commenting on the occasion, renowned actor Anil Kapoor said, “It is an incredible honor to unveil my wax figure from Slumdog Millionaire at the world’s first interactive IIFA Awards Experience in Singapore at the iconic Madame Tussauds. It’s a great way to connect with the fans globally and I am grateful to Wizcraft and Madame Tussauds for creating a perfect culmination of all the best things IIFA has to offer. – Awaiting approval
The new interactive zone is designed and produced by Wizcraft International for fans of Bollywood who can now immerse themselves in the glitz and glamour surrounding the biggest celebration of India Cinema, the IIFA Awards Experience in Singapore at Madame Tussauds, the world’s most popular wax attraction.
Commenting on the occasion, Andre Timmins, Director- Wizcraft International, the producers and creator of the IIFA movement said, “The international success of Bollywood has bolstered the popularity of the IIFA Awards around the world. We are proud to partner with Madame Tussauds Singapore to bring to life this entertaining awards experience. Now fans do not have to wait once a year to experience IIFA,”
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is dedicated to building bridges across cinema, businesses, communities and nations, creating everyone’s dream: “One People. One World”. The IIFA Awards honour both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry.
With the launch of the IIFA Awards Experience, fans can interact with Bollywood favourites Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai, Kareena Kapoor, Madhuri Dixit and Hrithik Roshan. Madame Tussauds will continue to grow the ultimate Bollywood experience by adding newcomers and old-time favourites to the collection in the near future.
World’s first interactive IIFA Awards Experience at Madame Tussauds Singapore features ‘Walk the Green Carpet’, ‘Be a cover star’, ‘Dance to the beat’, ‘Shine like a star’ IIFA moments.
Walk the Green Carpet
Lights, Camera, Action! IIFA Awards’ famous arrival green carpet has been installed at Madame Tussauds for guests to immerse themselves in the razzmatazz of Bollywood from the moment they arrive, as paparazzi shots go off around them. Take the opportunity to take a photo alongside Bollywood stalwart and Jhalak Dikhhla Jaa dance reality host, Madhuri Dixit.
Be a cover star
The IIFA Awards is known for its iconic moments both on and off the stage. Now guests of Madame Tussauds can step into the limelight and on to the front cover with Shah Rukh Khan, the media-crowned ‘King of Bollywood’ and one of Newsweek’s 50 most powerful people in the world, while Kareena Kapoor will take you back to unforgettable IIFA Awards moments.
Dance to the beat
Ever been mesmerised by the interval dance performances at the IIFA Awards? What could be more interactive than harnessing the power of augmented reality to appear on stage with your very own backup dancers? While on stage, take the opportunity to have your photograph taken with Hrithik Roshan, known for his grace and smooth dance moves.
Shine like a star
Most people have practiced their ‘acceptance’ speech at some point in their lives. Now guests will get the chance to be one of five nominees, stepping up to the stage to accept their awards and enjoy their photo moment with two of Bollywood’s most influential and prolific actors, Amitabh Bachchan and Aishwarya Rai.
About Madame Tussauds
Madame Tussauds is the ultimate celebrity experience and the world’s best known and most popular wax attraction. There are currently 21 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures. These attractions are continually endorsed by celebrities, sports stars, royalty and global politicians.
Founded in London in 1835, Madame Tussauds’ amazing wax figures are so high quality and so lifelike that even the celebrities themselves do a double take when they see them – and all in stunning interactive themed sets designed to excite, amaze, and surprise, including some with unique animated features! And, with no bars, ropes or barriers around the figures, visitors will have no problem believing that they really are standing beside their heroes and the photographs taken with favourite stars will be a special memory for ever.
The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds’ gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves and are the result of hundreds of separate measurements, hours matching skin tone, eye and hair colour – with every individual hair inserted separately. Celebrities and film studio wardrobe departments often supply clothing for their figures, or designers will reproduce significant or iconic outfits as exact replicas, only for Madame Tussauds. Inclusion in one of Madame Tussauds attractions around the world is seen as a huge honour and recognition of an individual’s contribution, status and achievement.
About Merlin Entertainments plc
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates more than 110 attractions, hotels and holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees (peak season).
Merlin currently has different brands in Asia including Madame Tussauds, LEGOLAND Parks and Resorts, Sealife and LEGOLAND Discovery Centre.
About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience.www.iifa.com
About Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 15 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world. It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.