WIZCRAFT COMMEMORATES ITS GLORIOUS 27-YEAR JOURNEY IN THE EVENTS INDUSTRY WITH AN ALL NEW BRAND IDENTITY PROVING ‘BLUE IS THE NEW RED’
After 27 years of creating world-class experiences with dedication and passion, India’s leading media and Entertainment Company Wizcraft welcomes a new phase in its illustrious journey by embracing the color blue, that symbolizes wisdom and positivity, in its brand identity, proving ‘Blue Is The New RED’. Launching their new logo, which has the color blue all over, along with the multi-colored star that represents vibrant energy, which has always been an integral part of its identity, Wizcraft is all set to leap into the promising future.
From conceptualizing and executing world class live events in India and around the world, to the creation of the proudly held portfolio of brands, Wizcraft has redefined the entertainment and experiential space and has truly been a trailblazer in every aspect. The journey so far has been a wonderful and enriching experience that has brought a vast range of success and moments of joy over the years. As the world inches closer to the realm of globalization and advancing possibilities of technology, Wizcraft greets this new change for the betterment of the company and to grow exponentially in the years to come.
Speaking on this exciting new change, the Founder Directors of Wizcraft – Andre, Sabbas and Viraf commented, “We are at the threshold of the future and the time has come to take the first step towards embracing the limitless possibilities that lie before us. We are very happy to announce the launch of the new logo that proves that ‘Blue Is The New Red’. Blue is known as the most universal color denoting natural elements of earth, from the lightness of the skies to the deep blue sea, and inspires wisdom to add strength and bring unity. Also, the special multi-colored vibrant star that is positioned above the ‘I’ in the logo, embodies our belief that each Wiz is a star in their own right. Our new logo represents the diversity, dynamics, confidence, reliability and trust, and coolness, that is synonymous with the brand philosophy of Wizcraft.”
About Wizcraft International Entertainment Pvt. Ltd.
Wizcraft International Entertainment, India’s leading media and Entertainment Company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 17 years in over 12 countries, Wizcraft has contributed towards brand building for India across the world.
Wizcraft has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian Cinema and culture to the world. Wizcraft’s growth story reflects the evolution of the Indian event management & entertainment industry itself. Driven by its vision “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.