WESTLAND LTD LAUNCHED BESTSELLING AUTHOR DR REKHA SHETTY’S BOOK “INNOVATION SECRETS OF INDIAN CEOS”
Best-selling author Dr Rekha Shetty’s latest book titled “INNOVATION SECRETS OF INDIAN CEOS” was launched today at Kitab Khana, Fort, Mumbai. The author was in conversation with Mr. Bhasker Joshi, Chairman, BMA.
“Innovation Secrets of Indian CEOs” is Dr Rekha Shetty’s seventh book brings 50 CEOs and their methods into the limelight. A life time in the field of innovation has given her a ringside view of Indian Innovation and the principles that govern it. This book helps you to learn how to increase profitability from CEOS.
Indian CEOs have their own brand of innovation. A people oriented, low cost innovation on the run. This kind of innovation is born out of thrift and a desire to squeeze the last ounce of value from limited resources. It is Jugaad in spirit and respectful of all forms of potential wealth.
Categorized under the Genre of Management the Release Type is Original, priced at Rs 250 it features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 222 pp.
This book gives you a glimpse into this unique form of Innovation. Not patented yet. But it should be. Dr. Rekha Shetty’s bestselling books have always been read and use books. Books that change lives. This book too is waiting to enter your daily action agenda, to change your world.
Dr. Rekha Shetty is Managing Director of Farstar Distribution Network Ltd (www.mindspower.com), a unique consultancy company devoted exclusively to innovation and creativity under the brand name Mindspower. She consults with some of the Region’s major corporates on long term Innovation Initiatives that involve everyone from doorman to Chairman. She has a lifelong commitment to innovation and creativity in management. She is consulted in successful turnarounds, new product development and increasing profitability. Her long term Innovation Initiative, using 47 thinking tools helps in a steep increase in profits, reduction in costs, while improving customer satisfaction and employee participation levels. She is an Innovation consultant to blue chip companies.
Her previous books are “The Zero Heart Attack Path”, “Portable Roots’, the transcreation of a Tamil book, “Corporate Strategy, Mindspower Innovation”, “Innovate! 90 Days To Transform Your Business”, ‘The Happiness Quotient’ was released by Westland Ltd has been listed the number one All India best seller list of Economic Times for several weeks. It is rated under the non-fiction category. ‘Innovate Happily’ her seventh book ‘Innovation Secrets of Indian CEO’s’ has been just published by Westland Ltd.