Western Union associates with Yash Raj Films for the upcoming movie FAN
In keeping with the campaigns rolled out during festivals, Western Union has associated with Yash Raj Films’ for the new movie ‘FAN’ starring Shah Rukh Khan, due for release on April 15, 2016. This coincides with the harvest festival of north India – Baisakhi, particularly a time when the state/country receives more money via remittances.
During the campaign, Western Union is giving its customers a chance to meet the Superstar Shah Rukh Khan this Baisakhi, when they remit money into India. A TVC has also been conceptualized and will be aired this week. Receivers can also participate in other promotions linked to the campaign like answering simple questions on how well they know the FAN star.
Participants can also engage in social media conversations as part of the campaign and stand a chance to either meet Shah Rukh Khan or win exciting “FAN” merchandise. The creative agency for this campaign is McCann Erickson.