Wella Professionals launched the Elements Range-Inspired by nature
Wella Professionals introduced to the Indian market Elements; the first Wella Professionals range of care products which are free of sulfates, parabens and artificial colorants. To provide the luxurious experience Wella Professionals has specially created a new fragrance, inspired by the green wood’s of the Amazon forest.
Wella Professionals Elements has been inspired by nature to provide up to ten times more strength against breakage* for renewed hair vitality. Wella Professionals Elements protects the integral keratin structure, keeping the hair looking shiny and healthy, but without some of the chemicals usually associated with hair care products. Keratin is the principal component of hair – a protein which acts as the building blocks of the hair. If the keratin is degenerated, the hair will become weak and will lose its shine.
Although sulfates, parabens and artificial colorants are commonly used, safe ingredients in hair care and have been extensively tested, some people wish to avoid them, so the scientists at Wella Professionals have developed the exclusive NuTREE complex.
The NuTree complex is enriched with natural tree extract – a powerful antioxidant which helps reduce free radical damage. Sustainably sourced in Germany, the natural tree extract also has anti-irritant properties to balance and calm the scalp.
The natural tree extract is joined by panthenol, also known as pro-vitamin B5, which penetrates deeply into the hair to repair the inner keratin cell structure and bind moisture in the hair. The result is hair which looks smooth, healthy and is nourished from the roots to the tips.
Commenting on this addition to the Wella Professional range of Products, Wella Innovation Expert Dr.Kerstin Meyer Lipp said, “I think natural products have made their way back in fashion.People are becoming increasingly aware of the ingredients contained in the products that they use in everyday life– such as hair care products. As part of trying to live a healthy lifestyle, they are now looking for more natural alternatives which contain fewer chemicals, but do not compromise on performance.”
Wella Professionals Elements delivers the premium experience and fantastic results you expect from Wella Professionals, but without the harsh chemicals that people wish to avoid.
About Wella Professionals
Wella, the Salon Professional division of P&G, is the premier name in professional hair cosmetics & pioneer of innovation and trend spotting. High-Quality, High-Performance and High-Fashion are three of the key reasons why its products are preferred by world’s most renowned hairdressers. Wella Professionals contributes to enhancing the hairstyling profession and building a strong relationship with hairdressers with cutting edge technology, new initiatives and by offering comprehensive training programs for salon owners and their employees.
(* Due to combing, shampoo and conditioner or shampoo and mask vs non conditioning shampoo)
P&G Professional’s brands include Wella Professionals, Koleston Perfect, Colour Touch, System Professional, & many more. Superior products, inspiring education and unique salon business-building programs make Wella Professionals a world leader and expert in hair cosmetics and beauty
Wella Elements is available in all leading salons across India such as Jean Claude Biguine, Affinity, Bodycraft, Toni & Guy , Strands, Tresslounge and Headturners.