Volvo Cars Presented the Glamorous Collection by Ritu Beri at Lakmé Fashion Week Winter/Festive 2012

Volvo Cars Presented the Glamorous Collection by Ritu Beri at Lakmé Fashion Week Winter/Festive 2012

Mumbai, Friday, August 3, 2012: Just like the iconic Volvo car, the brand presented the beautiful “Icons of Luxury” collection from Ritu Beri inspired by the glamorous beauties of the ‘50s at the Lakmé Fashion Week Winter/Festive 2012.

Recreating the era of Marilyn Monroe, Ritu’s collection was dedicated to the women of today who live a jet age lifestyle. Working around a soft colour story of cream with hints of red, pink, blue, turquoise and yellow, Ritu added popular weaves like pure cotton and lace which were lavishly embellished with exquisite embroidery.

The show opened with stunning super model, Jesse Randhawa in a Parisian gown extravagantly embellished with flowers and lace and long layered cuffs.

Then came the very trendy denim romper, ecru blouse with long trailing sleeves, the embroidered lehenga with a lace bikini, the denim layered dress, the peplum printed embellished jacket, shorts and skin tight trousers, which set the pace of the show. The cute striking layered ballerina dress with jeans, asymmetric creation with an embroidered biker jacket and floor length net lace coats made the show into a visual delight for the audience.

Jumpsuits were crafted with great embellishments while dresses were seductive in their silhouettes. Tiny faux fur shrugs complemented the ruffled gowns, and gold or silver quilted jackets were the perfect match for the formal evening wear. The two gowns in black and white – one in layers of net and the other with crushed tiers were arrestingly beautiful.

Ritu’s collection featured the dazzling “Blu Jacket” a hallmark of art and luxury, craftily interweaving Volvo Cars’ Scandinavian sophistication and design diva, Ritu Beri’s uber-chic craftwork. She has created the jacket for the final winners from India, to play at the World Final Volvo World Golf Challenge 2012.

Jesse Randhawa ended the show in a sensational black net creation with strategically placed white lace appliqué and a dramatic fabric tasselled trail and boa. Keeping the accessories to just the crochet bonnets with large corsages, the look was feminine, fantastic and totally fabulous.

The silhouettes by Ritu Beri presented by Volvo Cars for the “Icons of Luxury” were elegance personified, offering a very stylish and dramatic option to the modern Indian dresser who aims to make her personal style statement for all occasions.