Virat Kohli bats for Colgate Super Flexi toothbrush
Virat Kohli has been signed as the new ambassador of Colgate Super Flexi – the toothbrush with a flexible neck that cleans hard-to-reach corners of the mouth
Colgate-Palmolive (India) Ltd, the market leader in oral care announced Virat Kohli, India’s T20 cricket captain as the new ambassador of Colgate Super Flexi toothbrush. Colgate Super Flexi Toothbrush is known for its flexible neck, which enables it to clean hard to reach corners of the mouth. The New Super Flexi Television commercial illustrates the similarity between Virat’s flexible batting strokes with Colgate Super Flexi’s flexibility thus building a strong brand connect.
Eric Jumbert, VP Marketing says, “Colgate Super Flexi toothbrush is the bestselling and most widely distributed toothbrush* in India. With its Flexible neck and tongue cleaner Colgate Super Flexi toothbrush provides a superior cleaning experience for consumers. Virat Kohli is one of the top cricketers in the world and is known for his winning, flexible cricketing strokes. Hence he struck us as a perfect match to be Colgate Super Flexi’s new brand ambassador.
Virat Kohli, India’s T20 Captain says, “It is great to be associated with a brand like Colgate. I have grown up using and experiencing the goodness of Colgate products ever since. My role as a cricketer demands me to be flexible and ready for action round the clock just like Colgate Super Flexi toothbrush, which with its flexible neck and tongue cleaner cleans hard to reach corners for enhanced mouth cleaning. Flexibility is a key quality that every human should possess and for me it is an important characteristic and so I can very well relate to the brand.”
The exceptional feature of this toothbrush is its flexible neck which enables brushing and cleaning hard-to-reach corners of the mouth proficiently. Its other additional feature of an enhanced handle offers better grip that enables comprehensive and easy clean-up of the mouth.
The TVC featuring Virat Kohli helps demonstrate the key feature of the toothbrush by connecting it to the cricketer’s skill. The new TVC aims to educate consumers on smart and healthy cleaning.
About Colgate-Palmolive (India) Limited
Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder, toothbrushes and mouthwashes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 and in 2011, 2012, 2013, 2014, and 2015 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three from 2001-2015.