VIBER AND TALENTHOUSE LAUNCH ‘STICKY FINGERS’,
A CREATIVE PLATFORM TO FIND AND SUPPORT NEW TALENT
INDIA – Viber, the leading OTT mobile communications platform, offering free messaging, HD-quality phone and video calls, has partnered with Talenthouse, the ‘world’s creative department’ which provides life changing opportunities for creators to collaborate with brands and icons, to launch ‘Sticky Fingers’ a worldwide talent search to find the next great sticker artist. Viber and Talenthouse are inviting visual artists, illustrators and designers around the world to design a new ‘Sticky Fingers’ character and see their creation made into a Viber sticker.
Stickers are a core part of Viber’s personality and millions of people worldwide use them in conversations every day to express an emotion, a reaction, a statement or simply to share good vibes with their friends and families. The search for the ‘Sticky Fingers’ mascot is the first in a series of creative briefs inviting talented artists to see their designs come to life in collaboration with the Viber Design Studio.
One Selected Artist, as judged by a Viber panel which includes Erez Shocher, Viber’s Creative Director, and Mark Hardy, Viber’s Chief Marketing Officer, will work with and be mentored by Viber Design Studio to turn their ‘Sticky Fingers’ character into a fully developed commercial Sticker Pack. These will be sold on Viber’s Sticker Market and the Selected Artist will receive a share of revenue every time their Sticker Pack is bought. Their work will also be showcased around the world as it will be shared via Viber and Talenthouse’s social media channels. 10 finalists will receive a financial grant to support their creative journeys.