VERSATILE ACTOR PURAB KOHLI IS THE FACE OF THE LATEST WILD STONE SOAP CAMPAIGN
PURAB IN A BRAND NEW AVATAAR IN THE TVC
Known for his versatility through his work, be it TV shows, films and TV commercials, Model /VJ /Actor / Director Purab Kohli is the brand ambassador for the latest Wild Stone soap campaign. In the TV commercial directed by Bharat Sikka, Purab is portrayed as rugged, masculine, modern and seductive in a brand new avataar that fits perfectly with the Wild Stone’s brand character/personality.
The leading male grooming brand’s TVC that is already running on major TV channels shows how Purab is tricked by women into getting dirty during a football match with the kids to ultimately make him bathe with Wild Stone soap portraying its potency. In addition, the song ‘Aise Na Mujhe Tum Dekho’ played in the TVC is from Purab’s grand uncle Dev Anand’s film ‘Darling Darling’ and definitely adds to the recall of the film making the TVC memorable.
Purab expresses, “I’m glad to have worked with an esteemed brand like Wild Stone and talented director Bharat Sikka. I was surprised when they imagined me as rugged, masculine, modern and seductive. I have always tried my hand on something new and the look/character i had to portray for this particular TVC was something i have never done before. This is the first time I went shirtless for a TVC and to achieve the form one sees in the commercial I went down to basics with traditional free hand work outs and a natural diet.”
ABOUT PURAB KOHLI:
He began his career with the popular high school based TV show Hip Hip Hurray. From there he moved to become a VJ for Channel V where for 8 years he hosted travel, music, campus based shows and interviewed various bollywood personalities.
Since then, there was no turning back for Purab as he was a very popular personality especially among the youth. He endorsed leading brands like Dinesh food products(Kerala with a famous actress of yesteryears Srividhya (deceased), Compaq Computers, Amaron Car batteries (with Meghna Ready), Colgate Gel’s famous “Talk to me” campaign and Hide and Seek biscuits. In addition, since 3 years Purab is the brand ambassador for the leading coffee brand Nescafe with Deepika Padukone. He was also the face of the popular television series ‘Life Mein Ek Baar’ on Fox Traveller.
Purab has evolved over the years and has been seen portraying various characters in films be it Bas Yu Hi, Ram Gopal Verma’s Vastushastra, Mahesh Bhatt’s Woh Lamhe and Awarapan , ‘My brother Nikhil’ directed by Onir, the blockbuster hit ‘Rock On’ , Fatso, 10ml love and Turning 30.
The actor’s next release is the film ‘JAL’ where he is playing the lead and again will be seen as/in a character that Purab has never played before. The film is slated to release by last quarter of this year.
Son of the director /producer Harsh Kohli and related to the legendary Dev Anand and Shekhar Kapoor, the actor seems to have inherited immense talent from his family itself.