Varun Dhawan Launches PUMPSTART
Varun Dhawan introduces Well Zone™ and McCann Health’s Pumpstart
Gen-X star Varun Dhawan has recently been roped in as the face of Well Zone™’s Pumpstart in partnership with McCann Health .Pumpstart,the brainchild of Dr. Sreedhar Potarazu,an international visionary in the business of medicine , is a part of the brand’s revolutionary fitness campaign that looks to encourage people to get over excuses and get into action.
Actor Varun Dhawan joins hands with Well Zone™ , a new social media platform that leverages celebrities and partner brands to engage consumers as active participants in better managing their health and wellness as they introduce Pumpstart –a ground-breaking 5 minute dance routine that flexes 13 major muscle groups in the body.
Conceptualized by McCann Health , Dilshad Patel was brought on board as a movement therapist to ensure that the 13 major muscle groups were exercised adequately, adding therapeutic elements into the choreography to make PumpStart more meaningful.
Choreographed by Remo ,the dance routine looks to spark off a new trend and a new wave of health in the country backed by the best in the business.
How Pumpstart works !
1) The PumpStart is ideally recommended to be performed twice in a row on a daily basis.
2) From a physical perspective it helps to build endurance, stamina, mobility & flexibility.
3)From a psychological perspective it will enhance the mental, emotional as well as cognitive well-being of the individual. The individual doing these movements will experience contrast in emotions which aids in the release of stress and encourages physical and emotional expressiveness.
4) This routine will enhance the physical, mental, emotional as well as social well being of the performer.
Says Dr.Sreedhar V.Potarazu, (designation), Well Zone™, “ We are extremely happy to have Varun Dhawan support the campaign which looks to revolutionize fitness in the country. Ramesh Dembla and myself look to bridging the gap between fashion,fitness and passion and improving the current health scenario of the country”.
Says designer Ramesh Dembla, “I’m very excited to associate with the campaign and Well Zone™ – Varun Dhawan represents the youth of today and is extremely health conscious himself ,making him a perfect fit for the campaign”.
About Well Zone™ : Well Zone™ is a new social media platform that leverages celebrities and partner brands to engage consumers as active participants in better managing their health and wellness. Subscribers are matched with targeted product offers and purchase coupons from WellZone™ for products from partner merchants at substantial discounts.
About Dr. Sreedhar Potarazu : Dr. Sreedhar Potarazu is an acclaimed ophthalmologist and entrepreneur who has been recognized as an international visionary in the business of medicine. He is the founder and CEO of VitalSpring Technologies Inc., a privately held enterprise software company focused on providing employers with applications to empower them to become more sophisticated purchasers of health care.