Usha announces Celebrity Chef ‘Vikas Khanna’ as brand ambassador for new kitchen appliances
Usha launches Usha InfinitiCook Halogen Oven, the Flagship of its New Range of Kitchen Appliances
New Delhi, USHA International, India’s leading manufacturer and marketer of consumer durables and appliances, is all set to revolutionize the kitchen space with the launch of the first-ever innovative kitchen appliance – the Usha InfinitiCook Halogen Oven. The Usha InfinitiCook harnesses the power of light as the source of energy for effective and efficient cooking. This all-in-one cooking solution can bake, roast, grill, thaw, slow cook, bar-b-que, braise, toast, air dry and air fry also.
The Usha InfinitiCook Halogen Oven, has been hailed as ‘a masterpiece’ by four time Michelin starred Chef Vikas Khanna who has come on board as the ambassador for Usha kitchen appliances. A television commercial starring Vikas Khanna and featuring the Usha InfinitiCook Halogen Oven is being aired all across the country. Besides a blitz of advertising on television and below the line activities, the company will leverage the digital media aggressively. A unique website featuring the two stars – Usha InfinitiCook Halogen Oven and Vikas Khanna – will act as a hub for all digital activities. Sixty video recipes by Vikas Khanna will be broadcast through YouTube. Along with online advertising, social media will be used strategically through contests and other digital activities, both to create a buzz around the product and spread awareness.
The Usha InfinitiCook Halogen Oven addresses the modern consumer’s need for versatility and healthy cooking. It is a multi-functional cooking appliance that can prepare everything from starters and appetizers to main courses and desserts. Also, no more worries when you binge on french fries and samosas as the Usha InfinitiCook Halogen Oven can cook with zero (no) oil. It comes with a clear glass bowl that allows users to view food as it gets cooked, turning the art of cooking into a celebration. Using the adjustable temperature setting, one can also adjust the temperature as per the recipe requirement. That’s not all! The portable appliance offers nine accessories and a multi- level cooking option that allows you to cook three different dishes at the same time.
The Usha InfinitiCook Halogen Oven reinforces the company’s commitment to a healthy lifestyle and at the same time it is about the joy of cooking and putting love into your food while cooking with this appliance. USHA has been promoting healthy living among consumers through various sports initiatives and its range of evolutionary kitchen appliances.