UNIVERSAL MUSIC INDIA RELEASES THE VERY FIRST INDIAN IDOL, ABHIJEET SAWANT’S LATEST ALBUM ‘FARIDA’
THE SINGERS 3RD STUDIO ALBUM CAPTURES THE MODERN SUFI PHENOMENON
ADITYA THACKERAY, KAILASH KHER AND SEVERAL OTHERS ATTEND THE LAUNCH IN SUPPORT OF HIS LATEST ALBUM
Leading music label, Universal Music India launches Farida, the latest album of one of the most talented voices of India, selected as the winner of the first edition of the biggest reality TV show, ‘Indian Idol’, Abhijeet Sawant. The album was launched by Kailash Kher and Akbhar Sami. The event also saw a phenomenal turnout of supporters for Abhijeet including Aditya Thackeray, Shilpa Rao, Shweta Pandit, Anusha Dandekar, MTV produvers Raghu and Rajeev, Meiyang Chang amongst others.
Abhijeet performed a few songs from the album at the launch and left the audience spellbound. His latest music video ‘Farida’ was also played and won a raging applause from all those present.
In the last 8 years since his Indian Idol win, Abhijeet has won the hearts of music lovers across the country with his soulful style of singing and his versatile voice. Farida is Abhijeet’s third studio album, though it is his first album under the reputed name of Universal Music India. The lead track of the album, “Aao More Piya” is a melodic masterpiece, while the title track Farida, a Sufi Kalam written by the famous Baba Farid, is a track that will win over the hearts of any Sufi lover. Each of the 7 songs on this album has a distinct sound and a very unique touch as they capture the modern Sufi while retaining a contemporary charm.
Speaking on Abhijeet’s latest work, Sunil D’Sa, Vice President – Marketing, Universal Music India said, “Since his Indian Idol win in 2005, Abhijeet Sawant has come a long way with his music. He’s toured the world, performed to different audiences all over and now he brings his vast experience and maturity into his new album ‘Farida’ making it easily his best work till date! This is a new and evolved Abhijeet Sawant both in terms of song lyrics as well as the `sound’ of the album. For the first time Abhijeet touches upon modern Sufi as well as rock and even soul elements. It’s an album that pleasantly surprised us at Universal Music and we are proud to be releasing it globally thru the Universal Music network.”
Abhijeet’s first song “Mohabbatein Lutaunga” from his debut album Aapka Abhijeet Sawant was a huge hit. His second album, Junoon – Abhijeet Sawant was released on 10 July 2007. The title track “Junoon” was a major hit and stayed on top of record charts for weeks.
Speaking on the release of his 3rd album, Abhijeet Sawant said, “I am extremely thrilled to release my 3rd studio album especially as I’m being represented by Universal Music. I’ve put in a lot of effort to make this album very special and I hope that my fans like it as well.”
The album is available on both physical and digital formats Exclusively on Universal Music.