UNIVERSAL MUSIC INDIA IN ASSOCIATION WITH NDTV GOOD TIMES PRESENTS ‘DESTINATION DANCE’ – A SHOW OF THE BEST INTERNATIONAL DANCE MUSIC VIDEOS FROM ACROSS THE WORLD!
REFRESHED EVERY WEEK, `DESTINATION DANCE’ IS A ONE-OF-IT’S-KIND SHOW ON LIFESTYLE TELEVISION DEDICATED TO SLICKEST INTERNATIONAL DANCE MUSIC VIDEOS!
Leading international music label, Universal Music has collaborated with India’s only lifestyle channel, NDTV Good Times to give viewers one of the most enigmatic dance experiences ‘Destination Dance’, a show that celebrates the spirit of youth and bringing to you the freshest and slickest International dance music videos which will stand as a one stop solution for all your dancing needs!
The show aims to steer the ultimate club experience to your homes through the small screen. It will not only feature some of hottest music of the season but will also beam out some exclusive dance videos seen nowhere else! Chart-topping Universal Music Group DJs like Tiesto, Avicii, Zedd, Afrojack and groundbreaking artists like The Weeknd, Justin Bieber, Years & Years will trigger the dance fever in you!
Commenting on the new program, Ms Arati Singh, Channel Head, NDTV Good Times said, “The show `Destination Dance’ is our attempt to incorporate one more facet of youth lifestyle –‘music’ to the channel and living up to our brand’s identity of a channel for the young Indian. I am confident that our audience will enjoy this new show and tap their feet to the dance videos.”
Devraj Sanyal, Managing Director and CEO, Universal Music Group South Asia said, “We are delighted to bring our best International dance music videos to NDTV Good Times through the show `Destination Dance’. The `youth’ is the common link between the channel and our consumers and what better way than to program a dedicated weekly `dance’ slot of the slickest videos by some of our globally renowned DJs and artistes! It’s a show that fits in perfectly with the channel’s profile and we are confident that it will be loved by its young audiences who are looking for that high energy `dance’ slot! Refreshed every week, Destination Dance is a show tailor made to kick start your weekend…don’t miss out!”
Every episode of `Destination Dance’ will get your feet tapping, hearts thumping and ready for the dance floor! Tune into NDTV Good Times every Saturday at 12 noon to get your party mood. You can catch the re-runs of the show on Sunday at 5pm and Monday at 10:30 am.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.
UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.
About NDTV Good Times
NDTV Good Times is the flagship channel of NDTV Lifestyle, which is a part of the NDTV Group. Launched in September 2007, it quickly became India’s top-ranked English-language lifestyle television channel – rapidly drawing in its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets.
NDTV Good Times presents fresh, original programming that gives its viewers mantras on how to enjoy food both highway and Michelin star, find good health through salsa and yoga, follow fashion on ramps both Indian and global and most of all on how to live life the fullest, no matter where you are. The line-up of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
With the maturing lifestyle space in India at an inflection point and as pioneers in that space, NDTV Good Times has redefined the lifestyle entertainment category codes once again. Today, India’s oldest lifestyle channel is its youngest. With programming that is impulsive, interactive and with an attitude to match. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel’s continuing evolution as India’s premier lifestyle entertainment destination.
The channel tag-line is #LiveYoung #LiveIndian, the only socially integrated tagline in India, which integrates and recognizes social media as a part of the channel’s DNA. While it exemplifies what the channel stands for, it is also a call to action, as it exhorts the NDTV Good Times’ viewers to live young and live Indian.
NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar. Judged as the ‘Best.
Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.