Leading music label, Universal Music Group today announced that is has tied up with Free Authority, the private brand of Bioworld Merchandising India, to launch the ‘Bravado’ music merchandise in form of t-shirts for the music fans across the country. Free Authority, incorporated in the year 2009, has successfully carved a niche in the Indian Fashion Industry and together with Universal Music Group India will help bring authentic music merchandise for the first time to Indian music lovers.

Devraj Sanyal, Managing Director – Universal Music India & SAARC said, “As the leading music business globally, I am very proud to launch another important vertical in our business – merchandising. For fans to have legal availability of merchandise of their favorite stars in all leading retail across India is a very exciting proposition. The bravado merchandise which has hit the stores countrywide is from the world’s largest music merchandise company and is a global UMI group company. I am sure we will see great traction from today’s youth who is slowly and surely migrating away from pirated products. “

The ‘Bravado’ Music Merchandise, which is getting released in India, primarily constitutes of t-shirts. ‘Bravado’ is in the business that blends music, creativity and fashion by identifying the breaking trends. The t-shirts that will be available will be of the leading international music icons with a large following in India. The first line-up includes Linkin Park, The Rolling Stones, Guns N Roses, The Doors, Eminem, Korn & the ever popular Michael Jackson. The products will be soon available in Lifestyle, Central, Reliance, PlanetM and other leading stores. The music merchandise t-shirts will also be available on online stores viz. Myntra, Jabong, and others.

Mahesh Chaudhary, Director – Bioworld Merchandising said, Bioworld Merchandising is biggest supplier for Lifestyle Merchandise in India. We are delighted to associate with Universal Music for releasing the world famous ‘Bravado’ music merchandise t-shirts in India”. Bioworld through Free Authority has is the designer, manufacturer and distributor for licenses incl. Superman, Spiderman, Barbie, Spongebob, Batman. etc, which are very popular with the Indian audience.”

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.

UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, Indi Pop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber amongst host of other popular music icons and household names in India.

About Bravado

Bravado, the only global, 360 degree full service Merchandise Company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Michael Jackson , Paul McCartney , Elton John , Beyonce, No Doubt, Nickelback, Lady Gaga, Katy Perry , Kanye West , Guns ‘N Roses, Metallica, Led Zeppelin, Green Day and The Killers, among many others.

About Free Authority:

Free authority is an authentic street wear apparel brand focused on likes & lifestyle of youth. It draws inspiration from music & entertainment and has official license of over 100 music bands including Linkin Park, Guns N Roses, The Rolling Stones, Michael Jackson, Nirvana, Jimi Hendrix, Aerosmith, The Doors, Eminem and lot more. Free authority merchandise is urban, with bold and expressive styling details; funky graphics and all over prints, washes and embroidery on carefully selected colors and fabrics. The focus of the company is in brand extension across categories through innovative product development and merchandising sensibilities. Our unique cross category approach offers a cohesive marketing statement in all retail tiers while protecting the essence of brands.