UNIVERSAL MUSIC AND TEN SPORTS NETWORK LAUNCHES “HEROES (WE COULD BE)”
A SONG CELEBRATING THE SPORT OF CRICKET!
PRODUCED BY GRAMMY®-NOMINATED SWEDISH DJ/PRODUCER ALESSO THE SONG FEATURES VOCALS BY BOLLYWOOD’S LATEST PLAYBACK SENSATION KANIKA KAPOOR
Leading music label, Universal Music India in association with Ten Sports Network launched “Heroes (We Could Be)”, a song that celebrates India’s favourite sport, Cricket! With the current craze of the sport taking over the country, the song is set to become hugely popular as it echoes the sentiments of a nation reeling with cricket fever.
The original song of the same name by Grammy®-nominated Swedish DJ/producer Alesso featured the vocals of Tove Lo and is a global hit! This Indian version is sung by Kanika Kapoor, the voice behind some of the biggest Bollywood hits in recent times including “Baby Doll”(`Ragini MMS 2’) and “Chittiyaan Kalaiyaan” (`Roy’). The song is in `Hinglish’ with some great motivational lyrics written by Manoj Yadav. The singer has also shot a video for the song which reflects the passion and excitement of the sport and features some great `cricket’ action from the various cricket series that have been telecast on leading sports network – Ten Sports Network.
Commenting on her involvement on this song, Kanika Kapoor said, “I’m thrilled to be part of this exciting `sporting’ project! It’s unlike anything I’ve done before and in India it can’t get any bigger than the sport of `cricket’ besides the fact that it’s backed by a leading sports network – Ten Sports. I’m extremely grateful to Universal Music for giving me this opportunity as I eagerly look forward to my fan’s reactions to this song and video created for the sport we all love so much – Cricket!”
It must be noted here the Kanika Kapoor has recently bagged a whole lot of awards for her Bollywood blockbusters including the prestigious Filmfare Award for `Best Female Singer” for the hit song “Baby Doll”. She’s now the most soughted female playback singer around with a string of songs lined up from high profile films.
Commenting on the association Devraj Sanyal, Managing Director, Universal Music / EMI Music, South Asia says, ‘We all know that `Cricket’ and `Bollywood’ are considered `religions’ in India and we are ecstatic to bring together the two with “Heroes (We Could Be)” – a song celebrating the sport of `Cricket’ sung by the current #1 female voice in Bollywood playback Kanika Kapoor, who has done an exceptional job on the song by capturing the passion of the sport. And then to have the Ten Sport Network as our partner on this project, who being part of the Zee Network, have an incredible reach pan-India, we are confident that this song will soon become synonymous with the sport of `cricket’.
Rajesh Sethi, Global CEO, Ten Sports says, ‘Ten Sports Network, leader in sports entertainment with rights of 5 Cricket Boards believes in exploring innovative and unique ways to reach out to its audiences. “Heroes (We Could Be)”in collaboration with Universal Music India is one of the initiatives to celebrate the sport of cricket”.
About Universal Music India:
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group.
UMIPL has an extremely rich Indian catalogue comprising songs from Classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, AnupJalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Bohemia, Mohit Chouhan to name a few. UMIPL ‘film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as Madonna, Jennifer Lopez, ABBA, Akon, Bon Jovi, Bryan Adams, The Black Eyed Peas, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, JustinBieber amongst host of other popular music icons and household names in India.
About Ten Sports Network
Ten Sports Network is owned by Zee Entertainment Enterprises Limited – India’s Leading Television, Media & Entertainment Company. Ten Sports is a leading sports TV Channel Network reaching to 150+ million viewers in over 12 countries with 5 dedicated channels in India and 3 International channels.
Ten Sports Network own broadcast rights for 5 cricket boards – South Africa, West Indies, Zimbabwe, Pakistan and Sri Lanka, offering its viewers the best of Cricket action round the clock. Ten Sports Network is packed with sensational sports action throughout the year and holds exclusive broadcast rights to the Wrestling (WWE), Football (UEFA Champions League, UEFA Europa League, Spanish Super Cup, French League, Capital One Cup, Copa del ray), Tennis (US Open, WTA Events, ATP events), Golf (European Tour, Asian Tour, Ryder Cup, US PGA Championship, LPGA Tour, PGTI and Golf Channel Block), Athletics (Asian Games, Commonwealth Game), Moto GP, Tour de France, EFLI (American Football), LFL and Beach Volleyball.
