Tribhovandas Bhimji Zaveri Wins Three Prestigious Awards
Mumbai, Tribhovandas Bhimji Zaveri Limited Ltd. (TBZ), a well-known and trusted jewellery retailer in India, has been on an award-winning spree, winning three prestigious awards at reputed annual industry forums including the Retail Jeweller India Awards 2012 and the eminent Bombay Bullion Association Award at the 9th India International Gold Convention.
TBZ was bestowed two prestigious awards for marketing excellence under the categories of 360 Degree Marketing Campaign of the Year & Best Radio campaign of the year at the 8th Annual Gemfields & RioTinto Retail Jeweller India Awards 2012 held in Mumbai. The Jury Panel this year included Neha Dhupia (Actress), Anita Dongre (Fashion Designer), Amrita Puri (Actress), Namrata Baruwa Shroff (Interior Architect), Ananya Banerjee (Artist), Vaishali Banerjee (Manager – Platinum Guild India), Schauna Chauhan Saluja (CEO, Parle Agro Pvt. Ltd.), Prasad Kapre (Core Committee Member, FICCI Gem & Jewellery), Arati Singh, Senior Vice President, NDTV Good Times, and Prashant Panday, Executive Director, Radio Mirchi (ENIL).
The 148-year-old company won its third award, the coveted `Best Branded Traditional Jewellery of the Year 2012’ award from the Bombay Bullion Association at the 9th India International Gold Convention held on August 24-26 in Hyderabad. The award was presented to TBZ Limited’s Chairman and Managing Director, Mr. Shrikant Zaveri by Dr. Anup Pujari, IAS, Director General of Foreign Trade, Department of Commerce, the chief guest, on the occasion.
Commenting on the awards, Mr. Shrikant Zaveri, CMD, TBZ, said, “At TBZ, our focus is constantly on encouraging innovation and excellence in the branded jewellery business. This helps us keep pace with the times and stay relevant to Gen-X while being embedded in the minds and hearts of the decision makers and influencers. The ‘Best Traditional Jewellery Brand award recognizes our efforts to be synonymous with Tradition, Trust and Timeless while being an encouragement for times to come.”
“At TBZ, we constantly endeavor to create a strong brand appeal through clutter breaking creatives and cover strategic touch points to reach out to customers. The much acclaimed campaigns for which we got the ‘Best Radio Campaign of the Year’ award and the ‘Best 360 Degree Campaign of the Year’ award have generated phenomenal visibility and evoked a positive response from stakeholders. We are very happy to receive the awards as they emphatically confirm that award winning campaigns do work in reality and give more bang for the buck,” added Kiran Dixit, Group Head, Advertising and Marketing, TBZ.