TRESemmé Presented the Trendy Very Urban Collection by Priyadarshini Rao at Lakmé Fashion Week Winter/Festive 2012

TRESemmé Presented the Trendy Very Urban Collection by Priyadarshini Rao at Lakmé Fashion Week Winter/Festive 2012


Mumbai, Saturday, August 4, 2012: It was a show with trendy and fashionable style directions for a woman’s crowning glory as well as her sartorial preferences. TRESemmé, the global hair care brand presented the luxury prét “Chair-Worthy Collection” by Priyadarshini Rao at Lakmé Fashion Week Winter/Festive 2012 to a delighted audience.

Featuring seven glamorous hairdos by Dharmesh (Dodo) Hingorani, the audience was taken on an interesting journey of fashion and style as lustrous shiny hair, sleek up-dos, vibrant curls, elaborate creations, gorgeous plaits and intricate braids, some interspersed with ribbons were teamed with Priyadarshini’s creative fashion stories.

Six giant mirrors were suspended dramatically at an angle from the ceiling. The mirror covered backdrop and the black acrylic ramp were the perfect setting for the show, which opened with Avantika Akerkar of the Vagina Monologue fame. She recited the Chair-Worthy Manifesto by Mahda Del Valle on how gorgeous hair days can spark fire in a woman’s life.

Seven creative looks gave the urban fashionista many options. Colours were a vibrant fuchsia, aubergine and turquoise for sheer chiffons, cottons, silks that were cleverly turned into hand embroidered pinafores, maxis and skirts.

For a segment, Priyadarshini matched the looks of the crowning glory with stylish peplum jackets in deep hues of black, tarnished charcoal; brocades with intricately worked long lean tunics and quirky pants along with taffeta trenches and hep minis.

Net skirts swished down the catwalk, bias belted jackets, black chiffon tiered covers, angarkha mini tops, drop crotch salwars, horizontal panelled brocade maxis and crinkle pants with kimono top, were a perfect match for the clever hair styling.

Pinafores were richly embroidered, and long dresses swirled with seamed panels. Trapeze embroidered smocks – some with bubble hemlines, printed tiered long covers, 3D floral appliqués and tiered blouson gowns, gave colourful variety to the collection. Prints came in Indian motifs, multi colours and interesting fabric options.

Many of the rich brocades for the vegetable printed trapeze jackets and maxis held the attention of the audience. For the final look of the dramatic evening entry, Priyadarshini brought in bits of ecru with gold for layered shapes and lots of sheen for fluid pants, blouses and flowing tops.

For the trendy urban woman, who loves experimenting with her hair styles, as well as her wardrobe options; Priyadarshini Rao’s collection presented by TRESemmé had the right head to toe choices.