TIMEX Timer &BMW X6, the Lead Car for Standard Chartered Mumbai Marathon 2013launched at the Get Active Expo

TIMEX Timer &BMW X6, the Lead Car for Standard Chartered Mumbai Marathon 2013launched at the Get Active Expo

 The Standard Chartered Mumbai Marathon Get Active Expo 2013 was inaugurated at the MMRDA Grounds, BandraKurla Complex on Friday, January 11 by Bollywood Superstar John Abraham, the Event Ambassador of the Standard Chartered Mumbai Marathon.

The occasion was also used by global watch major Timex, the Timing Partner, and BMW, the Official Car of the event, to unveil BMW X6 as the lead car and the Timex timer for the Standard Chartered Mumbai Marathon.

Also present at the venue were Christian Saffer of BMW India, Preeti Nihalani of Radio Mirchi &Vivek B Singh, Jt. MD Procam International, the promoters of the Standard Chartered Mumbai Marathon.

The Get Active Expo is organised and marketed by Radio Mirchi Activations from 11th – 13th January and is a unique opportunity for health, fitness and wellbeing enthusiasts to come together under one roof. The Expo will be on between 11.00 am to 7.00 pm on all the three days and will also be the venue for all confirmed participants from Mumbai and its surrounding areas to come and collect their running numbers along with the goodie bags. Outstation runners can collect their running numbers and goodie bags on January 19between 11.00 am and 7.00 pm at the World Trade Centre.

On this association, Preeti NihalaniCluster Head – Mumbai, Radio Mirchi says, “It is encouraging and exciting to see the entire city come together on one single platform and take a pledge to get active every year. This year is special as it is the 10th edition of marathon and we would like to congratulate Standard Chartered on this successful endeavor.  It gives us immense pleasure and honour to be associated with Standard Chartered Mumbai Marathon 2013. The energy and enthusiasm displayed by Mumbaikars at the event reflects the brand promise of Radio Mirchi. Our RJs and employees are looking forward to participating in the run, and I am sure so is the rest of Mumbai.”

A limited number of running bibs for the Full Marathon, the Half Marathon and the Dream Run will be sold at the Expo by United Way of Mumbai at their stall, with the proceeds going towards charity.

The Standard Chartered Mumbai Marathon is one of the three international distance running events, promoted by Procam International, where Timex is the Official Timing Partner, and BMW, the Official Car, the other two being the TCS World 10K Bangalore and the Airtel Delhi Half Marathon.

This year the Association was renewed with fresh zeal and commenting on the partnership,   Mr. VD Wadhwa, CEO & MD of Timex Group India had this say  in his message, “It’s a matter of great pride for us to continue our association with Standard Chartered Mumbai Marathon 2013, one of the most celebrated and prominent marathon events in the country. We are excited to be the Official Timing Partner of the three distance running events promoted by Procam in India and the ever-increasing participation is overwhelming. Timex has been the official timing partner for 2 successful years now and the global recognition that this event is accredited to motivates us to continue our support. Time, precision, technology, movement, universal appeal, social responsibility – everything that Timex epitomizes – have been synchronized into this globally acclaimed event providing an apt fit to the brand, while ensuring a meaningful contribution to the sports arena. Timex has always been associated with sports both at the national and global level and we wish to take these initiatives to the next level.”

Timex as a leading time-wear brand understands that life is all about timing… Exactitude in time turns unreachable into reachable, the unavailable to available, the unattainable to attainable.Thus, at Timex, great combinations of precision and technology are offered in the form of peerless collections of sports and non-sports watches. These categories feature collections such as Intelligent Quartz, Chronographs & Timex Retrogrades, Automatics and Heart Rate Monitors.

The BMW X6 will be the lead car for the Full Marathon. The BMW X6 is the world’s first Sports Activity Coupé and it combines the agility, performance and athletic design of a BMW Coupé with the versatility and raised seating position of an SAV.


The BMW X1 will be the lead car for the Half Marathon and the all-new BMW 3 Series will be the lead car for the Dream Run.