THE WORLD RAISES A GLASS OF ITS FAVOURITE WHISKY TO INTERNATIONAL SCOTCH DAY
FREIDA PINTO CELEBRATES LOVESCOTCH IN INDIA WITH AN UNIQUE ART COLLECTIVE
In honour of Scotland’s gift to the world, to the spirit that has long drawn people in through its status and style, on February 10th 2017 the inaugural International Scotch Day is being celebrated in India with global icon and actress Freida Pinto. The day invites people everywhere to raise a glass of Scotch to celebrate a drink that’s made to be enjoyed with good company, wherever and whenever.
Freida Pinto unveiled curated artistic renditions around the #LoveScotch theme created in collaboration with talented and multi-faceted artists like Archana Nair, Tyrel Valladares, Sachin Pillai and Jazreel Nathan. Leading graphic illustrators Anant Ahuja, Taarika John, Gulaab Saggu, Pratap Chalke and Mohna Singh also paid ode to Scotch with their #LoveScotch interpretations.
Frieda was joined by Ewan Gunn, Global Brand Ambassador, Diageo who hosted a whisky appreciation session for Johnnie Walker, Black & White, Black Dog and Vat 69 and highlighted the craftsmanship behind the flavours and blends that make Scotch whisky, the best in the world.
Ronan Beirne, Global Marketing Director from Diageo commented, “Scotch is the world’s favourite whisky. No other spirit can offer the same range of tastes, textures and flavours; made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland. The introduction of International Scotch Day shows our confidence in the vibrancy of Scotch. We are proud of the heritage, authenticity and quality of the category but we are also continuing the spirit of innovation and entrepreneurship by adding a new cultural moment and occasion to the calendar to continue to drive and evolve the future of Scotch whisky.”
Scotch is the very pinnacle of cool – loved in every corner of the globe. It’s made to be enjoyed any way you like it. In China, Scotch is often mixed with iced green tea; in the Caribbean it’s served with coconut water; and in India they like it straight.
“One of my favourite ways to drink Scotch is in a well-made cocktail,” said Freida Pinto, “I like an old fashioned made with Johnnie Walker black label but I choose my Scotch to match my mood depending on who I am with and what I am doing. I like to share a quality, well-made drink with friends over drinking too many.”
About #LoveScotch: #LoveScotch celebrates all that gives Scotch its unique swagger and style, empowering people over the legal purchase age to express their passion, embolden existing ambassadors and inspire those who are new to whisky, creating a movement across the globe for people to share their love of the world’s favourite whisky, made to be enjoyed whenever and wherever. International Scotch Day shines a spotlight on the Scotch Whisky category on a momentous day in the Scotch calendar, the birthday of Alexander Walker. He was the son of John ‘Johnnie’ Walker, and not only a pioneering blender, but was also responsible for introducing the famous Johnnie Walker square bottle and slanting label, now an icon for Scotch Whisky all over the world.
About Diageo: Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world.