The Race to promote Race 2.
It came as no surprise that
much before the film hit the floors, Race 2 was flooded with association and in-film offers from over 15 brands, thanks to its huge ensemble starcast that boasts of names like John Abraham,Saif Ali Khan , Deepika Padukone,Anil Kapoor and Jacqueline.
And while huge names like Audi,Van Huesen and Tanishq came on board, the film’s marketing and promotions ascend to an all time high,with the starcast going all out to promote Race 2 as the film readies for its release.
Apart from traveling to Delhi,Chandigarh,Ahmedabad,
Interesting this would be the maximum amount of cities actor Saif Ali Khan has traveled to for a film’s promotions .
While the starcast are in the process of shooting for several reality shows including Bigg Boss,Comedy Circus ,Nach Baliye and Sa Re Ga Ma finale ,the film’s leading ladies Deepika Padukone and Jacqueline Fernandes have also started scorching the award season performing to the film’s hit songs at the Zee Awards and Umang Police show.
Says producer Ramesh Taurani, “We are excited with the feedback coming our way for the film….The starcast is equally excited and is going all out to promote Race 2.”
If that wasn’t all, a special game will soon be launched on the film in association with an internet partner.
Directed by Abbas-Mastan , Race 2 is scheduled to release January 25th, 2013.