The fastest selling book series in the history of Indian publishing, Amish’s SHIVA TRILOGY crosses 1.7 million copies in print with gross retail sales of over Rs 43 crores
- 1.7 million copies in print with gross retail sales of over Rs 43 crores
- ‘Amish’s book series, archetypal and stirring, unfold the deepest recesses of the soul’ – Spiritual guru, Deepak Chopra
- ‘Amish is India’s first literary popstar’ – Renowned Film Director, Shekhar Kapur
- ‘Amish is a literary phenomenon’ – celebrated author Anil Dharker
- Fastest selling book series in Indian publishing history
The Shiva Trilogy, written by Amish, is a compelling, fictional tale of a Tibetan tribal called Shiva, whose adventures nearly 4000 years ago, morphed into the mythical legends of the Hindu God Shiva. The Shiva Trilogy (The Immortals of Meluha, The Secret of the Nagas & The Oath of the Vayuputras) has more than 1.7 million copies in print within a short period of two-and-a-half years with gross retail sales of over Rs 43 crores, making it the fastest selling book series in the history of Indian publishing. The recently launched, last book in the trilogy, released with an unprecedented print run of 5,00,000 copies, out of which nearly 4,50,000 copies have already sold out.
Over the last few months, The Oath of the Vayuputras, The Immortals of Meluha and The Secret of the Nagas have remained at #1, #2 & #3 in the A C Nielsen bestseller list in India, one of the rare occasions where one author’s books dominate the national bestseller lists so completely!
Published by Westland Ltd, the books have been released across the Indian subcontinent in various languages, inculding English, Hindi, Marathi, Gujarati, Telugu, Bengali, Assamese. They will also be released very soon in other languages like Tamil and even foreign languages like Bahasa Indonesia.
Additionally, Jo Fletcher Books (an imprint of Quercus Books) have bought the English language rights outside of the Indian sub-continent and has published the first book, The Immortals of Meluha, in the UK in January 2013. The book will be released in the US in Summer 2014. The book is also due for release in Spain & Indonesia soon.
The Shiva Trilogy has attracted a wide and devoted audience since its publication, with publishing gurus calling it a genre-creating book series. It has also received positive reviews from various eminent personalities. Spiritual guru, Deepak Chopra, complimented the books saying, ‘Amish’s mythical imagination mines the past and taps into the possibilities of the future. His book series, archetypal and stirring, unfold the deepest recesses of the soul as well as our collective consciousness.’ Renowned Film Director, Shekhar Kapur, called Amish ‘India’s first literary popstar’, while celebrated author Anil Dharker called him ‘a literary phenomenon’.
Many marketing innovations have also been attempted for the Shiva Trilogy. For the 1st book, The Immortals of Meluha, the first chapter had been printed and distributed, free of cost, as a sampler. A trailer film had also been made and uploaded on YouTube, probably for the first time in the history of Indian publishing. For the 2nd book, The Secret of the Nagas, a professional film-quality trailer film had been made and showcased in cinemas, once again for the first time in Indian publishing history. The string of innovations has continued in the marketing of the 3rd book of the trilogy, The Oath of the Vayuputras. For the first time in Indian publishing, an original soundtrack album has been created for a book series called ‘Vayuputras: the soundtrack of the Shiva Trilogy books’.
Giving the life of music to the soul of the words, all the 10 songs in the album have been originally created out of various sections of the 3 books of the Shiva Trilogy. Top-notch musical artistes like Taufiq Qureshi, Sonu Nigam, Palash Sen & Bickram Ghosh have contributed their talent to this album. A professional, world-class music video has also been produced which is being telecast in various music channels.
Described as ‘India’s first literary popstar’ by world-renowned film director Shekhar Kapur and the ‘Paulo Coelho of the East’ by Business World, Amish’s unique combination of crackling story-telling, religious symbolism and profound philosophies has made him an overnight publishing phenomenon, with spiritual guru Deepak Chopra hailing Amish’s books as ‘archetypal and stirring’. Amish’s Shiva Trilogy — The Immortals of Meluha (2010), The Secret of the Nagas (2011) and The Oath of the Vayuputras (2013) — has over 1.7 million copies in print with gross retail sales of over Rs 43 crores.
Amish is a graduate of IIM-Calcutta and worked for 14 years in the financial services industry before turning to full-time writing. He lives in Mumbai with his wife Preeti and son Neel.