Tata Sky launches ‘Dance Studio’ powered by Dance with Madhuri
India’s first-ever interactive dance service on a DTH platform
Tata Sky, the pioneer of innovative services in the DTH industry has launched a new interactive service ‘Dance Studio’, powered by ‘Dance With Madhuri’ (DWM), in collaboration with RnM Moving Pictures Pvt Ltd. (founded by the renowned actor & dancer, Madhuri Dixit Nene and Dr. Shriram Nene). This service, on a DTH platform, enables Tata Sky’s subscribers to learn dance forms in the comfort of their homes.
The highlight of Dance Studio is Madhuri herself, teaching dance to her popular Bollywood songs, including Ghagra, Ek Do Teen, Tamma Tamma, Aaja Nachle and more. The service also has an impressive line-up of legends of dance like Pt Birju Maharaj, and ace choreographers like Saroj Khan, Remo D’Souza, Terence Lewis, Salman Yusuff Khan, Deepak Singh, Savio Barnes, Shampa Gopikrishna, Meher Malik, who will provide introduction to different dance forms ranging from Bollywood dance to specialized forms like Kathak, Bharatanatyam, Jazz, Contemporary, Hip-Hop along with Salsa, Tango and more.
With a launch offer for the first ten days as FREE, and economically priced at Rs 59 per month, the service makes learning dance from the experts accessible to subscribers everywhere, across age-groups and beyond geographical and socioeconomic boundaries. This is a 24×7 service available in two languages; Hindi and English on channel no 123. The subscriber can choose between two Bollywood songs every week, one for beginners and one for advanced learners and learn the dance step-by-step. There is even a unique ‘Catch Up’ section to cover what has been missed in case of starting late for the weekly lesson.
Dance Studio was launched by Madhuri Dixit Nene, at a press conference in Mumbai’s Yash Raj Studios in the presence of Pallavi Puri, Chief Commercial Officer – Tata Sky, Malay Dikshit, Chief Communications Officer – Tata Sky and Dr Shriram Nene, MD, FACS – Managing Director – RnM Moving Pictures Pvt Ltd. and, along with the team of choreographers who are part of the movement. The event kick started with a captivating dance performance of various dance forms by eminent choreographers who are part of the movement. This was followed by the much awaited launch of Tata Sky Dance Studio powered by Dance With Madhuri. The occasion was also graced by Saroj Khan.
“Tata Sky is delighted to launch ‘Dance Studio’ in an exclusive partnership with Dance With Madhuri. Now, our subscribers can not only learn dancing to the best Bollywood numbers, but also specialized dance forms like Kathak, Jazz, Street,etc. All of us often have an occasion to dance but not everybody has access to the best choreographers to help us learn a few easy steps and get over our inhibitions.
Dance Studio powered by Dance With Madhuri, on Tata Sky, will make this possible. From the actor and dancer, Madhuri Dixit herself, to Pt. Birju Maharaj, Saroj Khan, Remo D’Souza, Terence Lewis, and many more, will now be accessible to everybody who wants to learn how to dance.” says Pallavi Puri, Chief Commercial Officer, Tata Sky.
Commenting on RnM Moving Picture’s association with Tata Sky, Madhuri Dixit said, “Our vision was to take the passion of dance to everyone and we believe our collaboration with Tata Sky will ensure that millions of people can now learn how to dance right in their living rooms in India. It has been our endeavour to spread the joy of dance for which, we put in a lot of effort to select the best choreographers, who help us create content that teaches how to dance in the most systematic, authentic and convenient way possible.“
Dancing to Bollywood songs is a part of every occasion, from birthdays to weddings. But not everybody has the confidence to get up and shake a leg on the dance floor. Through this new innovative service, Tata Sky is confident that more people will shed their inhibitions and get up to dance at the next event they attend.
Content Features of Dance Studio:
Monday to Friday: Two Bollywood songs taught progressively, one being Beginner level, and the other Advanced. Every Monday a new song with its choreography will start and by Friday the song will be taught completely.
Saturday + Sunday: A new form of dance is shown every weekend, from Kathak to Hip-Hop and many more.
Interesting trivia related to the song or the dance style being taught is also shared through the interactive layer.
The service is available in both Hindi & English language on channel no 123
About Tata Sky
Launched in 2006, Tata Sky is a JV between the TATA Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers across the country manned by multi-lingual customer service associates.
The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Tata Sky+ HD has been rated as the ‘Product of the Year’, 2013 in the DTH category. The company currently has a presence in over 50,000 towns with over 14.5 million connections.
About Dance With Madhuri (DWM):
What do you get when you combine brands with 30 years of hindi cinema experience with 30 years of technology and medical experience? RnM Moving Pictures Pvt Ltd. represents the efforts of its founders, ShriRam Nene and Madhuri Dixit Nene (RnM) in producing world class content across all platforms by leveraging their individual and combined brand identities and strengths.
RnM now presents, ‘Dance with Madhuri’TM (DWM), the world’s first celebrity backed dance initiative, that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skills. With Gurus like Pt. Birju Maharaj, Saroj Khan, Terence Lewis, Remo D’Souza and a host of renowned choreographers from all the popular dance shows, DWM stands strong. There are now over 150+ classes, 100+ hours of content and 2200+ lessons and growing.
‘Dance with Madhuri’ was built and nurtured as a lifelong dream of Madhuri Dixit – Nene, to teach the world to dance. It was the vision and support of her husband Dr. Shriram Nene whose technical expertise helped make this dream a reality.