Taste the Flavour of India’s favourite sport with Sandeep Patil

Taste the Flavour of India’s favourite sport with Sandeep Patil

Taste Match Bus Panel_(W)348in X (H)21.5in_CREATIVE 2_Bhajji Irfan & Rohit Shikhar
Taste Match Bus Panel_(W)348in X (H)21.5in_CREATIVE 2_Bhajji Irfan & Rohit Shikhar

One of India’s most-loved sports icon, Sandeep, will make his television debut with ‘Taste Match’ on Living Foodz and &TV

Get ready to watch a new, fun and refreshing side to your cricket idols this April, as Living Foodz is set to launch ‘Taste Match’ on 8th April, which will simulcast on &TV, marking the television debut of legendary cricketer and the former BCCI Chairman of Selectors, Sandeep Patil. Produced by BBC Worldwide India, the fun-filled series celebrates cricket and recounts the glorious days of acclaimed Indian sportsmen.

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On Taste Match, Sandeep will be joined by a star-studded line-up of cricketers including MS Dhoni, Kapil Dev, Sunil Gavaskar, Ravi Shastri, Sourav Ganguly, Rohit Sharma, Shikhar Dhawan, Irfan Pathan, Rahul Dravid who reveal heartwarming anecdotes, personal milestones and even reveal the secret to their phenomenal success! Sandeep will be seen bonding with these guests over a scrumptious meal that he personally prepares for them.

Commenting on the show, Sandeep Patil said, ‘Taste Match’ has given me the opportunity to take a nostalgic walk down memory lane, reunite with some of the former cricket icons and the current idols of Indian cricket, who share our mutual love for the sport. The show unravels a fascinating side to cricketers as they spill the beans on their closely guarded secrets and share inspiring stories of their journey as a cricketer. Apart from cricket, I have always been passionate about cooking and ‘Taste Match’ was a great way to reminisce about sports, life and all things in between over food! I look forward to sharing this experience with cricket lovers across the country.”

Taste Match will also feature Harbhajan Singh, Navjot Singh Sidhu, VVS Laxman, Cheteshwar Pujara, Karun Nair, Mithali Raj, Jhulan Goswami, Krishnamachari Srikkanth, Syed Kirmani, Suresh Raina, Ravindra Jadeja, etc. The show is interspersed with quirky segments such as ‘Googly’, ‘Third man’, ‘Yorker’, ‘The Big Lunch’, ‘Sign Off’, etc. borrowed from cricket terminology. Living Foodz will also organize a contest for fans, which will give them a chance to win exclusive jerseys, cricket bats and balls autographed by their favourite cricket legends!

“Cricket is omnipresent in India and it is not just a sport, but an undying and inseparable emotion. This cricket season, we are delighted to present ‘Taste Match’, a show that amalgamates two elements that fans across India connect with strongly: Food and Cricket! The show is in keeping with our commitment towards introducing originally curated content in innovative formats that resonate with evolving preferences of our viewers. Sandeep Patil’s remarkable legacy coupled with his humour, makes him a perfect fit for the show!”, said Mr. Amit Nair, Business Head, Living Foodz.

Join Sandeep Patil and the icons of Indian cricket every Saturday and Sunday at 8 PM as they divulge their secrets and share fascinating stories on Living Foodz and &TV.

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About Living Foodz

Living Foodz is India’s leading lifestyle channel. It is a part of the Living Entertainment brand of channels, which is owned by Essel Group and distributed within the country by Zee Entertainment Enterprises Limited (ZEEL). Launched in September 2015, Living Foodz has established an undisputed leadership in the lifestyle genre. The channel has locally curated original content in unique formats that explore the evolving status of food, moving from the confines of the kitchen to highways, palaces and even international locales. Living Foodz has redefined the way people learn about food, travel and culture through innovative shows, including Ganga, The Soul of India, Food Tripping, Taste Down Under and Spices & Secrets with Zarine Khan, Pickle Nation amongst others.

The channel has a strong line-up of chefs, restaurateurs and food aficionados such as Ranveer Brar, Kunal Kapur, Rocky Singh, Mayur Sharma, Gautam Mehrishi, Vicky Ratnani, Maria Goretti, Pankaj Bhadouria, Ajay Chopra and Rakhee Vaswani. Actress Dia Mirza and Zarine Khan made their television debut of Living Foodz with their shows Ganga, The Soul of India and Spices & Secrets with Zarine Khan respectively. Apart from television programming, Living Foodz has created various consumer touch points through on-ground activations and successful brand franchise such as Living Foodz Powerlist Awards, Food Fiesta, etc. Whilst the channel’s television viewership has climbed rapidly since its launch, it has also garnered a significant online fan following due to its engaging and informative style content. Having raised the bar for Indian lifestyle on television, Living Foodz has steadily gathered a strong fan base for its unique offerings, and has successfully emerged as a one-stop lifestyle destination.

About Living Entertainment Enterprises Pvt Ltd:

Living Entertainment Enterprises Pvt Ltd in India is the company housing all the brands of the Living network belonging to Essel Group. The Living Group of channels already exists in the international markets catering to a large audience in the health and lifestyle space. Living in India aims at bringing alive all things factual with an element of entertainment in order to appeal to global audiences. The Living group of channels in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

The company’s pioneer channel is Living Foodz the international food & lifestyle channel that has a universal feel and appeals to the new age Indian. In the future the space will see launch of more channels under the Living Entertainment group fulfilling the growing need of Factual Entertainment of the audiences.

About &TV:

&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company. Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through its content offering, the channel brings together people and ideologies thus fostering cohesive viewing within Indian households. &TV showcases a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies. The channel is available in SD and HD across all Cable and DTH platforms and enjoys a leading presence in international markets including Asia Pacific, Europe, the Middle East and Americas. The channel, viewed by premium audience is fast gaining popularity across territories.