Talwalkars Launches Zumba® Fitness Programme in India
Unveiling by Neha dhupia ,who has been following zumba for a while herself was excited to be a part of this dance form unveiling and congratulated prashant talwalkar for the same
Ashutosh gowarikar ,padmini kolhapuri ,Balki ,Amy billimoria,anjali pandey ,madhuri pandey all were present to witness the wonderful show with rocking performances
ll got in the groove after neha initiated the dance
Zumba® Fitness–a Latin dance-inspired fitness programme created by celebrity fitness instructor Alberto Beto Perez in Colombia during the 1990s– fuses varied rhythms and easy-to-follow dance moves to create a one-of-a-kind fitness class, making fitness enthusiasts of every age a huge fan of the programme. There are already 12 million people taking weekly Zumba® classes in over 110,000 locations across more than 125 countries.
Party yourself into shape with global-phenomenon Zumba Fitness and Talwalkars
Realising the need to combine health with a fun-filled, exciting and energetic fitness regimen, Talwalkars– one of the largest chains of health centres in India–has partnered with Miami-based Zumba® Fitness LLC, to launch the ”exercise in disguise” programmes in India.
Zumba® Fitness–a Latin dance-inspired fitness programme created by celebrity fitness instructor Alberto Beto Perez in Colombia during the 1990s– fuses varied rhythms and easy-to-follow dance moves to create a one-of-a-kind fitness class, making fitness enthusiasts of every age a huge fan of the programme. There are already 12 million people taking weekly Zumba® classes in over 110,000 locations across more than 125 countries.
Zumba® workout’s special motivational feature is music, as the score transitions the workout seamlessly to encompass toning, strengthening and cardio to target every major muscle group in the body. The programme blends international music created by both Zumba-original artists and Grammy-winning producers, and features contagious choreography from dance styles including Salsa, Merengue, Cumbia, Raggeaton, Samba, Belly dance, Bhangra, Hip-hop and other world rhythms.
Announcing the launch of Zumba® Fitness in India, Mr. Prashant Talwalkar, Managing Director & CEO of Talwalkars Better Value Fitness Limited, said: “We at Talwalkars are extremely proud to bring this fun, effective workout to fitness enthusiasts in India. Zumba® classes will appeal to a wide range of fitness enthusiasts, from young children to senior citizens, as it offers a complete body workout in a single session while making exercise fun.“
“Zumba classes are a fitness party full of dancing, smiling and laughter, and we can’t wait to share our ‘exercise in disguise,’” said Jeffrey Perlman, Chief Marketing Officer at Zumba Fitness. “With its rich experience in the health and fitness industry, Talwalkars is the perfect partner for Zumba Fitness as we introduce our international-rhythm dance-party workout to the people of India.”
To add more there are so many celebrities around the world have claimed their affection for Zumba in the media and how it’s a great workout.” Here are some quotes to say directly related to the celebs:
· “Emma Watson (from Harry Potter) told Marie Claire that Exhilarate (DVDs) are her must have item and that she loves dancing and taking Zumba classes.
· “JLo has cited Zumba and triathlon training as her secret to keeping fit”
· “Michelle Obama recently told the press that she tried a Zumba class and loved it”
· Singing sensation and co-host of The Voice “Christina Milian tweeted about how great a workout the Zumba fitness video game is”
· “Katie Couric is all about staying fit and recently took a class in NYC and uploaded the video on the internet”
Talwalkars believes that the Zumba® Fitness programme will especially benefit the people in India, who lead a very hectic, stressful life and to a large extent find exercising boring. Zumba® classes are known to reduce the stress levels significantly and provide the participants a happy, feel-good after effect while offering a complete body workout in a single session.
Mr. Nitin Shakdher, Vice-President, (Marketing) at Talwalkars Better Value Fitness Ltd. adds “With the launch of Zumba Fitness, we have answered the one question which every consumer asks – how can my fitness routine be made more fun, exciting and interesting? The answer is Zumba fitness. We are positive that Zumba Fitness will offer our consumers an effective, fun, fitness solution and ensure that they join the party!”
Talwalkars plans to launch the Zumba® fitness programme in all the 68 cities and towns of India where it already has a presence in a phased manner–not only at its gyms across but also schools, auditoriums, halls, company locations and more.
Zumba® Fitness has specifically conducted intensive training for Talwalkars through its network of Zumba Education Specialists (ZES), who train, update and provide continuing education to all of the Talwalkars Zumba Trainers. To enroll for the Zumba® Fitness programme, customers need to SMS ZUMBA to 53636 or register on www.talwalkars.net/zumba or call on 022- 33710100 to join the party!
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world — reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About Talwalkars Better Value Fitness Ltd. (TBVFL)
TBVFL is one of the largest fitness chain of India with 128 gyms across 68 cities, offering a diverse set of services including gyms, spas, aerobics and health counselling under the brand ‘Talwalkars’ to an active member base of over 1,25,000 members. Having developed the infrastructure for offering gym facilities across the country Talwalkars is now leveraging this reach to launch several initiatives that offer non gym based fitness alternatives to enthusiasts. It recently launched NuForm studios in Mumbai which are designed to provide twenty minutes a week fitness solution using Electro Magnetic Stimulus technology imported from Germany. The launch of Zumba is another move towards widening its customer base while using the team and infrastructure it already has in place, thereby seeking to consolidate its position as the leader in the fitness industry in India.
Talwalkars has pioneered the concept of gyms in India, with their first gym being set up in Mumbai in 1932 by late Vishnu Talwalkar. Mr. Madhukar Talwalkar further carried on the legacy and today the brand Talwalkars is synonymous with the word fitness across India. The brand ‘Talwalkars’ has been in an expansion mode by setting up gyms across the country. Over the past year, cities as diverse and spread out as Ambala, Bareilly, Belgaum, Bhubaneswar, Bilaspur, Dehradun, Ghaziabad, Jamshedpur, Kota, Indore, Madurai, Panchkula, Solapur, Rajkot, Ranchi, Rajahmundry, Trichy, Trivandrum etc. have been covered.
TBVFL was listed on the BSE and NSE in May 2010 and is the first fitness company to be listed on the Indian stock exchanges. It issued 60,50,000 shares at a price of Rs. 128 per share.
